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When New Product Development Fails in China : Mediating Effects of Voice Behavior and Learning from Failure

Author

Listed:
  • Bang Nguyen

    (East China University of Science and Technology)

  • Junsong Chen

    (East China University of Science and Technology)

  • David de Cremer

    (CAM - University of Cambridge [UK])

Abstract

This paper investigates conflicts following a new product development (NPD) failure. Conducted in a Chinese business setting, the study examines whether voice behaviour and learning from failure mediate the relationship between task- and emotional conflict emerging from NPD failure. Our findings indicate that voice behaviour and learning from failure are necessary to effectively reduce task and emotional conflict and thus to enhance future NPD. Specifically, it is revealed that emotional conflict leads to a reduced level; and that voice behaviour and learning from failure are significant mediators that influences the relationships between emotional and task conflicts with it.

Suggested Citation

  • Bang Nguyen & Junsong Chen & David de Cremer, 2017. "When New Product Development Fails in China : Mediating Effects of Voice Behavior and Learning from Failure," Post-Print hal-02312303, HAL.
    • Handle: RePEc:hal:journl:hal-02312303
    DOI: 10.1080/13602381.2017.1339455
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    Cited by:

    1. Weiwei Wu & Yexin Liu & Tachia Chin, 2018. "The effect of technology management capability on new product development in China’s service-oriented manufacturing firms: a social capital perspective," Asia Pacific Business Review, Taylor & Francis Journals, vol. 24(2), pages 212-232, March.

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