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Le marketing des lieux de transit: le cas de l'aéroport

Author

Listed:
  • Jean-Baptiste Welté

    (VALLOREM - Val de Loire Recherche en Management - UO - Université d'Orléans - UT - Université de Tours)

  • Lionel Ochs

Abstract

Marketing of the transit spaces: the case of the airport This research investigates the relation between a transit place and passengers. Using an ethnomarketing metho dology in Charles de Gaulle airport, this article studies how the transit places are spaces of control but also of consumption. This research proposes an original model for transit marketing in these places of consumption: the transition offer, the expedition offer and the installation offer.

Suggested Citation

  • Jean-Baptiste Welté & Lionel Ochs, 2015. "Le marketing des lieux de transit: le cas de l'aéroport," Post-Print hal-02310809, HAL.
    • Handle: RePEc:hal:journl:hal-02310809
    DOI: 10.7193/DM.077.101.114
    as

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    Cited by:

    1. Martine Deparis & Marie-Catherine Paquier, 2019. "La consommation mobiquitaire en gare : approche exploratoire auprès des acteurs de la transformation commerciale des gares," Post-Print hal-03694411, HAL.

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