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Gouvernements des pratiques et topographies du marche : La consommation a lepreuve de l(a)normalite

Author

Listed:
  • Yohan Gicquel

    (REGARDS - Recherches en Économie Gestion AgroRessources Durabilité Santé- EA 6292 - URCA - Université de Reims Champagne-Ardenne - MSH-URCA - Maison des Sciences Humaines de Champagne-Ardenne - URCA - Université de Reims Champagne-Ardenne)

Abstract

L'omniprésence des normes dans le marché nous invite à questionner leur influence sur les pratiques de consommation, les manières de les étudier, de les concevoir et de les gérer. Inspiré par les travaux de Foucault, cet article propose de mettre à l'épreuve de la norme, de la normalité et de la déviance, les travaux sur la consommation. Considérant le caractère politique de l'(a)normalisation, trois gouvernements des pratiques et topographies du marché (anthropème, anthropophage, mutualiste) sont identifiés depuis les principales politiques qui le façonnent (conservatisme, libéralisme et communisme). Finalement, l'auteur interroge le rôle du chercheur dans la politisation des pratiques et souligne les risques qu'il y aurait à ne pas considérer la norme et l'(a)normalité dans la recherche sur la consommation.

Suggested Citation

  • Yohan Gicquel, 2017. "Gouvernements des pratiques et topographies du marche : La consommation a lepreuve de l(a)normalite," Post-Print hal-02056258, HAL.
    • Handle: RePEc:hal:journl:hal-02056258
    DOI: 10.1177/0767370116667338
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    Cited by:

    1. Shérazade Gatfaoui & Léa Aguesse & Maëlle Derboeuf & Apolline Jouvet & Naëlle Plaine, 2022. "From The Temporary (Re)Negotiation Of Norms Between Between "Carpoolers" To The Adjustment Of Their Behavior [De La (Re)Negociation Temporaire Des Normes Entre « Covoitureurs » A L'Ajuste," Post-Print hal-03795639, HAL.

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