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De l'attitude implicite et de sa mesure : fondements et pratiques en comportement du consommateur

Author

Listed:
  • Claire-Lise Ackermann

    (ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business)

  • Jean-Pierre Mathieu

Abstract

L'attitude implicite influence automatiquement nos jugements sans que nous en ayons conscience. Cet article se propose de présenter le concept d'attitude implicite et son principal outil de mesure, le Test d'Association Implicite, ainsi que leur intérêt pour l'étude des comportements de consommation.

Suggested Citation

  • Claire-Lise Ackermann & Jean-Pierre Mathieu, 2015. "De l'attitude implicite et de sa mesure : fondements et pratiques en comportement du consommateur," Post-Print hal-02055685, HAL.
    • Handle: RePEc:hal:journl:hal-02055685
    DOI: 10.1177/0767370114565074
    as

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    Cited by:

    1. Jamel Khenfer & Caroline Cuny, 2021. "How to project action through the sound of brand names?," Post-Print hal-03189336, HAL.
    2. Jamel Khenfer & Caroline Cuny, 2021. "Comment communiquer l'action par la sonorité des noms de marques ?," Grenoble Ecole de Management (Post-Print) hal-03189334, HAL.
    3. Jamel Khenfer & Caroline Cuny, 2021. "How to project action through the sound of brand names?," Grenoble Ecole de Management (Post-Print) hal-03189336, HAL.
    4. Jamel Khenfer & Caroline Cuny, 2021. "Comment communiquer l'action par la sonorité des noms de marques ?," Post-Print hal-03189334, HAL.

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