IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-02050858.html
   My bibliography  Save this paper

Does Coopetition Strategy Improve Market Performance? An Empirical Study in Mobile Phone Industry

Author

Listed:
  • Frédéric Le Roy

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Famara Hyacinthe Sanou

Abstract

A central question about coopetition is its impact on performance. Past researches on this question obtained mixed results. No past researches have attempted to evaluate the impact of coopetitive strategies on performance compared with other strategies vis-à-vis competitors: aggressive, cooperative or coexistence strategies. In addition, there have been few studies that attempt to establish a relationship between coopetitive strategy and market performance. In order to fill these gaps, this research studies the impact of coopetitive strategy on market performance, compared to the impact of aggressive, cooperative and coexistence strategies. An empirical study is conducted in the mobile telephony industry. The method is a structured content analysis that identifies the strategic movements of mobile operators from different countries and geographical regions. The results show, first, that only three strategies may be identified in the industry: aggressive, cooperative and coopetitive. The results show, second, that the market performance depends on the strategy adopted toward competitors. A coopetition strategy seems to perform better than either an aggressive or a cooperative strategy. An aggressive strategy is more effective than a cooperative strategy.

Suggested Citation

  • Frédéric Le Roy & Famara Hyacinthe Sanou, 2014. "Does Coopetition Strategy Improve Market Performance? An Empirical Study in Mobile Phone Industry," Post-Print hal-02050858, HAL.
    • Handle: RePEc:hal:journl:hal-02050858
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Wojciech Czakon & Karolina Mucha-Kuś & Maciej Sołtysik, 2021. "Coopetitive Platform: Common Benefits in Electricity and Gas Distribution," Energies, MDPI, vol. 14(21), pages 1-18, November.
    2. Joanna Cygler & Włodzimierz Sroka & Marina Solesvik & Katarzyna Dębkowska, 2018. "Benefits and Drawbacks of Coopetition: The Roles of Scope and Durability in Coopetitive Relationships," Sustainability, MDPI, vol. 10(8), pages 1-24, August.
    3. Martin Schnitzer & Maximilian Seidl & Philipp Schlemmer & Mike Peters, 2018. "Analyzing the Coopetition between Tourism and Leisure Suppliers—A Case Study of the Leisure Card Tirol," Sustainability, MDPI, vol. 10(5), pages 1-20, May.
    4. Mierzejewska Wioletta, 2023. "Does coopetition pay off? Benefits of intra-organizational coopetition within business groups," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 59(2), pages 150-167, June.
    5. Anne-Sophie Fernandez & Frédéric Le Roy, 2016. "Why firms implement Coopetitive-Project Teams?," Post-Print hal-02101071, HAL.
    6. Yadav, Neetu & Kumar, Roopesh & Malik, Ashish, 2022. "Global developments in coopetition research: A bibliometric analysis of research articles published between 2010 and 2020," Journal of Business Research, Elsevier, vol. 145(C), pages 495-508.
    7. Frédéric Le Roy & Paul Chiambaretto, 2016. "De la stratégie de coopétition au marketing coopétitif," Post-Print hal-02277283, HAL.
    8. Patrycja Klimas & Ali Ashraf Ahmadian & Morteza Soltani & Meisam Shahbazi & Ali Hamidizadeh, 2023. "Coopetition, Where Do You Come From? Identification, Categorization, and Configuration of Theoretical Roots of Coopetition," SAGE Open, , vol. 13(1), pages 21582440221, January.
    9. Nicolas Scelles & Jean-François Mignot & Benjamin Cabaud & Aurélien François, 2018. "Temporary organizational forms and coopetition in cycling," Post-Print hal-02366610, HAL.
    10. Asma Zgarni, 2019. "Cooperation or Coopetition Strategy: What is the Best Strategy Face to Competition’ Intensity and Strategic Capabilities?," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 114-124.
    11. Eduard Gabriel Ceptureanu & Sebastian Ion Ceptureanu & Violeta Radulescu & Stefan Alexandru Ionescu, 2018. "What Makes Coopetition Successful? An Inter-Organizational Side Analysis on Coopetition Critical Success Factors in Oil and Gas Distribution Networks," Energies, MDPI, vol. 11(12), pages 1-20, December.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-02050858. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.