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Does Coopetition Strategy Improve Market Performance? An Empirical Study in Mobile Phone Industry

Author

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  • Frédéric Le Roy

    (MRM - Montpellier Research in Management - UM1 - Université Montpellier 1 - UPVM - Université Paul-Valéry - Montpellier 3 - UM2 - Université Montpellier 2 - Sciences et Techniques - UPVD - Université de Perpignan Via Domitia - Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • Famara Hyacinthe Sanou

Abstract

A central question about coopetition is its impact on performance. Past researches on this question obtained mixed results. No past researches have attempted to evaluate the impact of coopetitive strategies on performance compared with other strategies vis-à-vis competitors: aggressive, cooperative or coexistence strategies. In addition, there have been few studies that attempt to establish a relationship between coopetitive strategy and market performance. In order to fill these gaps, this research studies the impact of coopetitive strategy on market performance, compared to the impact of aggressive, cooperative and coexistence strategies. An empirical study is conducted in the mobile telephony industry. The method is a structured content analysis that identifies the strategic movements of mobile operators from different countries and geographical regions. The results show, first, that only three strategies may be identified in the industry: aggressive, cooperative and coopetitive. The results show, second, that the market performance depends on the strategy adopted toward competitors. A coopetition strategy seems to perform better than either an aggressive or a cooperative strategy. An aggressive strategy is more effective than a cooperative strategy.

Suggested Citation

  • Frédéric Le Roy & Famara Hyacinthe Sanou, 2014. "Does Coopetition Strategy Improve Market Performance? An Empirical Study in Mobile Phone Industry," Post-Print hal-02050858, HAL.
    • Handle: RePEc:hal:journl:hal-02050858
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    Citations

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    Cited by:

    1. Joanna Cygler & Włodzimierz Sroka & Marina Solesvik & Katarzyna Dębkowska, 2018. "Benefits and Drawbacks of Coopetition: The Roles of Scope and Durability in Coopetitive Relationships," Sustainability, MDPI, vol. 10(8), pages 1-24, August.
    2. Frédéric Le Roy & Paul Chiambaretto, 2016. "De la stratégie de coopétition au marketing coopétitif," Post-Print hal-02277283, HAL.
    3. Nicolas Scelles & Jean-François Mignot & Benjamin Cabaud & Aurélien François, 2018. "Temporary organizational forms and coopetition in cycling," Post-Print hal-02366610, HAL.
    4. Wojciech Czakon & Karolina Mucha-Kuś & Maciej Sołtysik, 2021. "Coopetitive Platform: Common Benefits in Electricity and Gas Distribution," Energies, MDPI, vol. 14(21), pages 1-18, November.
    5. Martin Schnitzer & Maximilian Seidl & Philipp Schlemmer & Mike Peters, 2018. "Analyzing the Coopetition between Tourism and Leisure Suppliers—A Case Study of the Leisure Card Tirol," Sustainability, MDPI, vol. 10(5), pages 1-20, May.
    6. Mierzejewska Wioletta, 2023. "Does coopetition pay off? Benefits of intra-organizational coopetition within business groups," International Journal of Management and Economics, Warsaw School of Economics, Collegium of World Economy, vol. 59(2), pages 150-167, June.
    7. Anne-Sophie Fernandez & Frédéric Le Roy, 2016. "Why firms implement Coopetitive-Project Teams?," Post-Print hal-02101071, HAL.
    8. Yadav, Neetu & Kumar, Roopesh & Malik, Ashish, 2022. "Global developments in coopetition research: A bibliometric analysis of research articles published between 2010 and 2020," Journal of Business Research, Elsevier, vol. 145(C), pages 495-508.
    9. Patrycja Klimas & Ali Ashraf Ahmadian & Morteza Soltani & Meisam Shahbazi & Ali Hamidizadeh, 2023. "Coopetition, Where Do You Come From? Identification, Categorization, and Configuration of Theoretical Roots of Coopetition," SAGE Open, , vol. 13(1), pages 21582440221, January.
    10. Asma Zgarni, 2019. "Cooperation or Coopetition Strategy: What is the Best Strategy Face to Competition’ Intensity and Strategic Capabilities?," International Review of Management and Marketing, Econjournals, vol. 9(5), pages 114-124.
    11. Eduard Gabriel Ceptureanu & Sebastian Ion Ceptureanu & Violeta Radulescu & Stefan Alexandru Ionescu, 2018. "What Makes Coopetition Successful? An Inter-Organizational Side Analysis on Coopetition Critical Success Factors in Oil and Gas Distribution Networks," Energies, MDPI, vol. 11(12), pages 1-20, December.

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