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Le rôle des représentations mentales dans le processus de choix, une approche pluridisciplinaire appliquée au cas des produits alimentaires

Author

Listed:
  • Céline Gallen

    (CRGNA - Centre de Recherche en Gestion Nantes Atlantique - IEMN-IAE Nantes - Institut d'Économie et de Management de Nantes - Institut d'Administration des Entreprises - Nantes - UN - Université de Nantes)

Abstract

Cet article vise à mieux comprendre la consommation alimentaire à travers les représentations mentales. Issu des sciences connexes au marketing, ce concept est considéré comme central dans l'étude des comportements alimentaires. Si son statut est clarifié par rapport aux croyances, à la perception et aux images mentales notamment, il pourrait enrichir la théorie du comportement décisionnel (BDT), l'étude de la perception du risque en alimentaire et fournir des pistes de réflexion aux industriels de ce secteur dans l'élaboration des stratégies produit.

Suggested Citation

  • Céline Gallen, 2005. "Le rôle des représentations mentales dans le processus de choix, une approche pluridisciplinaire appliquée au cas des produits alimentaires," Post-Print hal-02023674, HAL.
    • Handle: RePEc:hal:journl:hal-02023674
    DOI: 10.1177/076737010502000305
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    Citations

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    Cited by:

    1. Amel Arabi, 2018. "Influence Of Cosmetic Packaging’ Color On Price Perception And Consumer Preferences," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 92-100, April.
    2. Amel Arabi, 2018. "Impact Of Packaging’ Color On Pharmaceutical Product Perception And Consumer Beliefs," Annals - Economy Series, Constantin Brancusi University, Faculty of Economics, vol. 2, pages 115-121, April.
    3. Ophélie Mugel & Madeleine Besson & Patricia Gurviez, 2013. "Le rôle de l’orientation régulatrice chronique sur les représentations du lien santé-alimentation et les comportements alimentaires: une étude exploratoire," Post-Print hal-01385136, HAL.
    4. Giraud, Georges & Halawany, Rafia, 2006. "Consumers' perception of food traceability in Europe," 98th Seminar, June 29-July 2, 2006, Chania, Crete, Greece 10047, European Association of Agricultural Economists.
    5. Fanny Thomas & Sonia Capelli, 2017. "Does The Number Of Ingredients Depicted On Food Packaging Impact Information Processing, Mental Taste Imagery And Product Choice? [L'Impact Du Nombre D'Ingredients Sur Le Traitement De L'Informatio," Post-Print halshs-01654160, HAL.

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