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L'influence des stimuli olfactifs sur le comportement du consommateur: un état des recherches

Author

Listed:
  • V. Maille

    (CERAM Sophia-Antipolis)

Abstract

Si l'utilisation de stimuli olfactifs dans un contexte commercial est maintenant devenue chose courante, leur influence sur le comportement du consommateur demeure un sujet peu abordé dans la littérature marketing. Pourtant, les enjeux, tant théoriques que pratiques, ne semblent pas négligeables. Aussi, après avoir présenté les particularités de la fonction olfactive et un inventaire des travaux concernant l'influence des odeurs, l'article souligne les difficultés méthodologiques auxquelles les chercheurs se heurtent. Il suggère également des voies de recherche restant à explorer dans ce domaine.

Suggested Citation

  • V. Maille, 2001. "L'influence des stimuli olfactifs sur le comportement du consommateur: un état des recherches," Post-Print hal-02018938, HAL.
    • Handle: RePEc:hal:journl:hal-02018938
    DOI: 10.1177/076737010101600204
    as

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    Cited by:

    1. Noama Abbas & Veronique Cova, 2015. "The Relationship between Customer's Acculturation and His Perception of the Physical Environment of Service: A Qualitative Study of Old Palaces Rehabilitated as Restaurants in the Historic City of Dam," Post-Print hal-02062331, HAL.
    2. Jessica Gerard & A. Helme-Guizon, 2012. "La contamination perçue des produits : vers une meilleure compréhension de ses antécédents et de ses effets," Post-Print halshs-00849800, HAL.

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