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Analyse structurelle comparative des composantes des systèmes de valeurs selon Kahle et Rokeach

Author

Listed:
  • Pierre Valette-Florence

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

Abstract

Cet article compare au niveau conceptuel les systèmes de valeurs tels que définis et mesurés par Kahle et Rokeach. La première partie resitue la place des valeurs dans l'étude de la consommation ainsi que les fondements et principales caractéristiques de ces deux démarches. La deuxième partie expose les résultats empiriques obtenus lors de la comparaison, au moyen d'un modèle structurel (PLS), de ces deux approches. Il en résulte que celles-ci sont assez similaires quant à leur structure. Le choix d'une démarche semble résider avant tout dans la nature du contexte d'utilisation. L'approche de Kahle centrée sur l'individu semble préférable pour l'étude du comportement de consommation répondant à des besoins personnels. Au contraire, des études à connotation sociétale plus importante paraissent mieux correspondre à la démarche de Rokeach qui fait une part plus grande aux valeurs concernant la société dans son ensemble.

Suggested Citation

  • Pierre Valette-Florence, 1988. "Analyse structurelle comparative des composantes des systèmes de valeurs selon Kahle et Rokeach," Post-Print hal-02011411, HAL.
    • Handle: RePEc:hal:journl:hal-02011411
    DOI: 10.1177/076737018800300102
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    Cited by:

    1. Vanhamme, J., 2003. "Surprise... Surprise..., An Empirical Investigation on How Surprise is Connected to Customer Satisfaction," ERIM Report Series Research in Management ERS-2003-005-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    2. Tian Zeng & Fabien Durif, 2019. "The Influence of Consumers’ Perceived Risks towards Eco-Design Packaging upon the Purchasing Decision Process: An Exploratory Study," Sustainability, MDPI, vol. 11(21), pages 1-29, November.

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