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Economic geography and industrial marketing views on trade shows: Collective marketing and knowledge circulation

Author

Listed:
  • Diego Rinallo

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, KEDGE Business School [Marseille])

  • Harald Bathelt
  • Francesca Golfetto

Abstract

No abstract is available for this item.

Suggested Citation

  • Diego Rinallo & Harald Bathelt & Francesca Golfetto, 2017. "Economic geography and industrial marketing views on trade shows: Collective marketing and knowledge circulation," Post-Print hal-01838434, HAL.
    • Handle: RePEc:hal:journl:hal-01838434
    DOI: 10.1016/j.indmarman.2016.06.012
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    Cited by:

    1. Brown, Brian P. & Mohan, Mayoor & Eric Boyd, D., 2017. "Top management attention to trade shows and firm performance: A relationship marketing perspective," Journal of Business Research, Elsevier, vol. 81(C), pages 40-50.
    2. José Felipe Jiménez-Guerrero & Jerónimo de Burgos-Jiménez & Jorge Tarifa-Fernández, 2020. "Measurement of Service Quality in Trade Fair Organization," Sustainability, MDPI, vol. 12(22), pages 1-16, November.
    3. Bathelt, Harald & Li, Pengfei, 2020. "Processes of building cross-border knowledge pipelines," Research Policy, Elsevier, vol. 49(3).
    4. Pedro Mendonça Silva, 2021. "Examination in B2B trade show: the effects of competitive intelligence and the information management system on the exhibitor's marketing strategy," Journal of Marketing Analytics, Palgrave Macmillan, vol. 9(3), pages 228-241, September.
    5. Huasheng Zhu & Kebi Chen & Yunlong Lian, 2018. "Do Temporary Creative Clusters Promote Innovation in an Emerging Economy?—A Case Study of the Beijing Design Week," Sustainability, MDPI, vol. 10(3), pages 1-21, March.
    6. Harald Bathelt & Pengfei Li & Yi-wen Zhu, 2017. "Geographies of temporary markets: an anatomy of the Canton Fair," European Planning Studies, Taylor & Francis Journals, vol. 25(9), pages 1497-1515, September.

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