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Les marques perçues comme «nostalgiques»: conséquences sur les attitudes et les relations des consommateurs à la marque

Author

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  • Aurélie Kessous

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Elyette Roux

Abstract

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Suggested Citation

  • Aurélie Kessous & Elyette Roux, 2010. "Les marques perçues comme «nostalgiques»: conséquences sur les attitudes et les relations des consommateurs à la marque," Post-Print hal-01828623, HAL.
    • Handle: RePEc:hal:journl:hal-01828623
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    Cited by:

    1. Borsali Awicha Amina & Benhabib Abderrezak, 2018. "Nostalgia and Culture: The Relationship Between Indicators of Acculturation and Nostalgia," Journal of Marketing and Consumer Behaviour in Emerging Markets, University of Warsaw, Faculty of Management, vol. 1(7), pages 28-47.

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