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The role of proximity to local and global citizens in stakeholders' moral recognition of corporate social responsibility

Author

Listed:
  • Petya Puncheva-Michelotti

    (ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business)

  • Sarah Hudson

    (ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business)

  • Marco Michelotti

    (ESC Rennes School of Business - ESC [Rennes] - ESC Rennes School of Business)

Abstract

The aim of this paper is to explore the effects of social proximity (defined by national and global identities) and geographic proximity (one's own nation or foreign nations) on the moral recognition of corporate social responsibility (CSR). To achieve this objective we draw upon moral decision-making and social identity theory. We test our hypotheses using a homogeneous (in terms of age and education) sample from China and France (Study 1, N = 369) and replicate the study with a demographically heterogeneous sample from the United Kingdom (Study 2, N = 207). The results suggest that national and global identities positively affect citizens' moral recognition of CSR; and global identity offsets the negative effect of geographic distance on moral recognition of CSR. These results indicate that global identity makes individuals care more about CSR abroad than they would without this identity.

Suggested Citation

  • Petya Puncheva-Michelotti & Sarah Hudson & Marco Michelotti, 2018. "The role of proximity to local and global citizens in stakeholders' moral recognition of corporate social responsibility," Post-Print hal-01774498, HAL.
    • Handle: RePEc:hal:journl:hal-01774498
    DOI: 10.1016/j.jbusres.2018.03.027
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    Cited by:

    1. Veronica, Scuotto & Alexeis, Garcia-Perez & Valentina, Cillo & Elisa, Giacosa, 2020. "Do stakeholder capabilities promote sustainable business innovation in small and medium-sized enterprises? Evidence from Italy," Journal of Business Research, Elsevier, vol. 119(C), pages 131-141.
    2. Paramita, Widya & Indarti, Nurul & Virgosita, Risa & Herani, Rina & Sutikno, Bayu, 2022. "Let ethics lead your way: The role of moral identity and moral intensity in promoting social entrepreneurial intention," Journal of Business Venturing Insights, Elsevier, vol. 17(C).
    3. Carlos Guerrero Medina & Myriam Martínez‐Fiestas & Maria I. Viedma‐del‐Jesus & Jessica Alzamora Ruiz, 2020. "Living wage in the framework of corporate social responsibility: Analyzing its impact on consumer response," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(5), pages 2060-2070, September.
    4. Kiyoung Chang & Jean Kabongo & Ying Li, 2021. "Geographic proximity, long-term institutional ownership, and corporate social responsibility," Review of Quantitative Finance and Accounting, Springer, vol. 56(1), pages 297-328, January.

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