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A marketing perspective on business models

Author

Listed:
  • Hubert Gatignon

    (INSEAD - Institut Européen d'administration des Affaires)

  • Xavier Lecocq

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Koen Pauwels

    (Ozyegin University - Ozyegin University)

  • Alina Sorescu

Abstract

No abstract is available for this item.

Suggested Citation

  • Hubert Gatignon & Xavier Lecocq & Koen Pauwels & Alina Sorescu, 2017. "A marketing perspective on business models," Post-Print hal-01745312, HAL.
    • Handle: RePEc:hal:journl:hal-01745312
    DOI: 10.1007/s13162-017-0108-5
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    Citations

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    Cited by:

    1. Thomas Martin Key & Terry Clark & OC Ferrell & David W. Stewart & Leyland Pitt, 2020. "Marketing’s theoretical and conceptual value proposition: opportunities to address marketing’s influence," AMS Review, Springer;Academy of Marketing Science, vol. 10(3), pages 151-167, December.
    2. Shinhye Kim & Melanie Bowen & Xiaohan (Hannah) Wen, 2019. "The ultimate co-creation: leveraging customer input in business model innovation," AMS Review, Springer;Academy of Marketing Science, vol. 9(3), pages 339-356, December.
    3. Cloughton, Carol, 2020. "Investigating the link between innovation and mainstream adoption: How to identify consumer trends," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
    4. O. C. Ferrell, 2018. "Marketing’s identity crisis: it’s complicated," AMS Review, Springer;Academy of Marketing Science, vol. 8(1), pages 30-38, June.
    5. Czinkota, Michael & Kaufmann, Hans Rüdiger & Basile, Gianpaolo & Ferri, Maria Antonella, 2020. "For-Benefit Company (fBComp): An innovative social-business model. The Italian case," Journal of Business Research, Elsevier, vol. 119(C), pages 377-387.
    6. George Bogdan Dragan & Gianita Bleoju, 2019. "Digital Interaction on Eco Label Value Chain," Risk in Contemporary Economy, "Dunarea de Jos" University of Galati, Faculty of Economics and Business Administration, pages 510-514.
    7. Manjit S. Yadav, 2019. "AMS Review: Progress toward a world-class journal dedicated to theory development," AMS Review, Springer;Academy of Marketing Science, vol. 9(1), pages 1-4, June.
    8. Budler, Marko & Župič, Ivan & Trkman, Peter, 2021. "The development of business model research: A bibliometric review," Journal of Business Research, Elsevier, vol. 135(C), pages 480-495.

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