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Global brand ownership: The mediating roles of consumer attitudes and brand identification

Author

Listed:
  • Fabian Bartsch
  • Adamantios Diamantopoulos
  • Nicholas Paparoidamis

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

  • Ruben Chumpitaz

    (LEM - Lille économie management - UMR 9221 - UA - Université d'Artois - UCL - Université catholique de Lille - Université de Lille - CNRS - Centre National de la Recherche Scientifique)

Abstract

No abstract is available for this item.

Suggested Citation

  • Fabian Bartsch & Adamantios Diamantopoulos & Nicholas Paparoidamis & Ruben Chumpitaz, 2016. "Global brand ownership: The mediating roles of consumer attitudes and brand identification," Post-Print hal-01744769, HAL.
    • Handle: RePEc:hal:journl:hal-01744769
    DOI: 10.1016/j.jbusres.2016.03.023
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    Citations

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    Cited by:

    1. Zhen Wang & Yongrui Duan & Jiazhen Huo, 2020. "Impact of Trade-In Remanufacturing Policy and Consumer Behavior on Remanufacturer Decisions," Sustainability, MDPI, vol. 12(15), pages 1-18, July.
    2. Richard Huaman-Ramirez & Noël Albert & Dwight Merunka, 2019. "Are global brands trustworthy? The role of brand affect, brand innovativeness, and consumer ethnocentrism," Post-Print hal-02118515, HAL.
    3. Gineikiene, Justina & Schlegelmilch, Bodo B. & Auruskeviciene, Vilte, 2017. "“Ours” or “theirs”? Psychological ownership and domestic products preferences," Journal of Business Research, Elsevier, vol. 72(C), pages 93-103.
    4. Hwai-Shuh Shieh & Shu-Chen Lin, 2023. "The Influence of a Celebrity Chef on Customer Repurchase Behavior: Empirical Study of Taiwan’s F&B Industry During COVID-19 Pandemic," SAGE Open, , vol. 13(2), pages 21582440231, May.
    5. Béal, Mathieu & Sabadie, William, 2018. "The impact of customer inclusion in firm governance on customers' commitment and voice behaviors," Journal of Business Research, Elsevier, vol. 92(C), pages 1-8.
    6. Büyükdağ, Naci & Kitapci, Olgun, 2021. "Antecedents of consumer-brand identification in terms of belonging brands," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    7. Bartikowski, Boris & Cleveland, Mark, 2017. "“Seeing is being”: Consumer culture and the positioning of premium cars in China," Journal of Business Research, Elsevier, vol. 77(C), pages 195-202.
    8. Akram, Muhammad S. & Malhotra, Neeru & Goraya, M. Awais Shakir & Shareef, Mahmud A. & Malik, Aneela & Lal, Banita, 2022. "User engagement on global social networks: Examining the roles of perceived brand globalness, identification and global identity," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    9. Galalae, Cristina & Kipnis, Eva & Demangeot, Catherine, 2020. "Reassessing positive dispositions for the consumption of products and services with different cultural meanings: A motivational perspective," Journal of Business Research, Elsevier, vol. 115(C), pages 160-173.
    10. Leonidas Hatzithomas & Christina Boutsouki & Fotini Theodorakioglou & Evanthia Papadopoulou, 2021. "The Link between Sustainable Destination Image, Brand Globalness and Consumers’ Purchase Intention: A Moderated Mediation Model," Sustainability, MDPI, vol. 13(17), pages 1-16, August.

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