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Développement local et marketing territorial. Le cas de Chefchaouen, Maroc

Author

Listed:
  • Mechthild Donner

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Fatiha Fort

    (UMR MOISA - Marchés, Organisations, Institutions et Stratégies d'Acteurs - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - INRA - Institut National de la Recherche Agronomique - Montpellier SupAgro - Centre international d'études supérieures en sciences agronomiques - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier, Montpellier SupAgro - Institut national d’études supérieures agronomiques de Montpellier)

  • Sietze Vellema

    (WUR - Wageningen University and Research [Wageningen])

Abstract

In this article, the numerous ongoing processes for the valorisation of territorial resources in Chefchaouen in the North of Morocco are studied in order to explore the potential to implement a collective territorial marketing strategy for a more effective local development. Results from the case study, based on 21 interviews with different key stakeholders of local development, reveal a number of internal and external barriers for a territorial marketing project supporting local development.

Suggested Citation

  • Mechthild Donner & Fatiha Fort & Sietze Vellema, 2016. "Développement local et marketing territorial. Le cas de Chefchaouen, Maroc," Post-Print hal-01545646, HAL.
    • Handle: RePEc:hal:journl:hal-01545646
    DOI: 10.15122/isbn.978-2-406-06863-1.p.0147
    as

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