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L'éco-construction : quel positionnement pour les artisans ?

Author

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  • Florence de Ferran

    (LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Jeanne Lallement

    (LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Isabelle Sueur

    (LR-MOS - La Rochelle - Management, Organisation & Société - CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - IAE Poitiers - Institut d'Administration des Entreprises (IAE) - Poitiers - UP - Université de Poitiers = University of Poitiers - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

Quel positionnement pour l'artisan qui s'inscrit dans une démarche de développement durable ? A partir de cette interrogation, cette recherche explore les perceptions de l'éco-construction par les consommateurs. Après avoir présenté le cadre conceptuel, nous présentons la démarche exploratoire utilisée. 14 entretiens semi-directifs ont été conduits auprès de clients d'éco-artisans. Une analyse de contenu nous permet d'identifier ce qui caractérise un éco-artisan et les axes de communication utiles à leur positionnement.

Suggested Citation

  • Florence de Ferran & Jeanne Lallement & Isabelle Sueur, 2012. "L'éco-construction : quel positionnement pour les artisans ?," Post-Print hal-01488476, HAL.
    • Handle: RePEc:hal:journl:hal-01488476
    Note: View the original document on HAL open archive server: https://hal.science/hal-01488476
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    References listed on IDEAS

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    1. David W. Taylor & E.E. (Liz) Walley, 2004. "The green entrepreneur: Opportunist, Maverick or Visionary?," International Journal of Entrepreneurship and Small Business, Inderscience Enterprises Ltd, vol. 1(1/2), pages 56-69.
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    3. Robert Paturel & Katia Richomme-Huet, 2007. "Le devenir de l'activité artisanale passe-t-il par l'activité entrepreneuriale ?," Revue de l'Entrepreneuriat, De Boeck Université, vol. 6(1), pages 29-52.
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