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Nudging creativity: The effect of priming on individual ideation

Author

Listed:
  • Marine Agogué

    (HEC Montréal - HEC Montréal)

  • Mathieu Cassotti

    (LaPsyDÉ - UMR 8240 - Laboratoire de psychologie du développement et de l'éducation de l'enfant - UNICAEN - Université de Caen Normandie - NU - Normandie Université - UPD5 - Université Paris Descartes - Paris 5 - CNRS - Centre National de la Recherche Scientifique)

  • Sophie Hooge

    (CGS i3 - Centre de Gestion Scientifique i3 - Mines Paris - PSL (École nationale supérieure des mines de Paris) - PSL - Université Paris Sciences et Lettres - I3 - Institut interdisciplinaire de l’innovation - CNRS - Centre National de la Recherche Scientifique)

  • Béatrice Parguel

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Creative thinking is not always a flawless process and obstacles can constrain the ability of individuals, teams and firms to formulate innovative proposals. Many methodologies have been proposed to enhance creative capabilities in organizations, yet their efficiency usually requires the investment of many resources. Building on the notion of nudge, this paper aims at exploring frugal strategies to stimulate creative ideation in the early phases of product development. We conducted an experiment to explore the potential nudging of creativity during an ideation session. We show that labelling individuals as being very creative has a performative impact on the type of ideas produced by individuals

Suggested Citation

  • Marine Agogué & Mathieu Cassotti & Sophie Hooge & Béatrice Parguel, 2015. "Nudging creativity: The effect of priming on individual ideation," Post-Print hal-01412411, HAL.
    • Handle: RePEc:hal:journl:hal-01412411
    as

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    Cited by:

    1. Hicham Ezzat & Pascal Le Masson & Benoit Weil, 2017. "Extending lab results to advices for leadership facilitating creativity in organizations," Post-Print hal-01674313, HAL.

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