What recognition expects corporate citizenship? Two complementary practices put into perspectives : CSR and corporate philanthropy[Quelle reconnaissance attendre de l’engagement social des entreprises - mise en perspective de deux pratiques complémentaires : la RSE et le mécénat]

Recognition of stakeholders has become an economic issue for companies. We wondered what recognition could expect a company engaged in a CSR policy or corporate philanthropy. Comparison of these two forms of social engagement shows that corporate philanthropy lends itself more naturally CSR to public judgment. Request of reciprocity carried by the corporate philanthropy give it an opportunity to prove the authenticity of a CSR approach. Our work leads to consider recognition as binding the parties involved with the company in a reciprocal relationship and suggests that there may be a specific system of justice for social engagement.