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Customer satisfaction and PLS structural equation modeling. An application to automobile market

Author

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  • Valentina Stan

    (CEDRIC - Centre d'études et de recherche en informatique et communications - ENSIIE - Ecole Nationale Supérieure d'Informatique pour l'Industrie et l'Entreprise - CNAM - Conservatoire National des Arts et Métiers [CNAM])

  • Gilbert Saporta

    (CEDRIC - MSDMA - CEDRIC. Méthodes statistiques de data-mining et apprentissage - CEDRIC - Centre d'études et de recherche en informatique et communications - ENSIIE - Ecole Nationale Supérieure d'Informatique pour l'Industrie et l'Entreprise - CNAM - Conservatoire National des Arts et Métiers [CNAM])

Abstract

We present the principal concepts of structural equation modeling and a comparison between the two main approaches: PLS (Partial Least Square) and LISREL (Linear Structural Relationship). A structural model uses 2 types of models: the measurement model (outer model) and the structural model (inner model). An application to real life data on customer satisfaction is given.

Suggested Citation

  • Valentina Stan & Gilbert Saporta, 2005. "Customer satisfaction and PLS structural equation modeling. An application to automobile market," Post-Print hal-01125041, HAL.
    • Handle: RePEc:hal:journl:hal-01125041
    Note: View the original document on HAL open archive server: https://hal.science/hal-01125041
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    References listed on IDEAS

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    1. Tenenhaus, Michel & Vinzi, Vincenzo Esposito & Chatelin, Yves-Marie & Lauro, Carlo, 2005. "PLS path modeling," Computational Statistics & Data Analysis, Elsevier, vol. 48(1), pages 159-205, January.
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    Cited by:

    1. Miller, Karen W. & Mills, Michael K., 2012. "Contributing clarity by examining brand luxury in the fashion market," Journal of Business Research, Elsevier, vol. 65(10), pages 1471-1479.
    2. Zeleke Siraye Asnakew, 2020. "Customers’ Continuance Intention to Use Mobile Banking: Development and Testing of an Integrated Model," The Review of Socionetwork Strategies, Springer, vol. 14(1), pages 123-146, April.

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