IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-01021891.html
   My bibliography  Save this paper

Dematerialization in the AV industry, from boxes to attention. A case study of a newcomer, Tivo

Author

Listed:
  • Dominique Boullier

    (CEE - Centre d'études européennes et de politique comparée (Sciences Po, CNRS) - Sciences Po - Sciences Po - CNRS - Centre National de la Recherche Scientifique)

  • Frédéric Huet

    (Service de pédiatrie (CHU de Dijon) - CHU Dijon - Centre Hospitalier Universitaire de Dijon - Hôpital François Mitterrand)

Abstract

The audiovisual industry's evolution towards the digital era has enabled new actors to enter the market. Tivo Inc has positioned itself as a new comer on the home electronics market by offering both equipment - digital video recorders - and recording services. Although this offer is innovative and evolutive, Tivo's entrance into the AV industry has been highly constrained in that Tivo's interests often conflict with those of established actors. It is Tivo's penetration and dematerialization strategy that we shall analyse in this article; in particular we will examine the services and technologies Tivo has mobilized, the evolution of the valued intermediation functions and the various dimensions of the targeted users. Understanding how these different dimensions combine with one another helps to understand the different attention capturing mechanisms on which this strategic positioning is based.

Suggested Citation

  • Dominique Boullier & Frédéric Huet, 2008. "Dematerialization in the AV industry, from boxes to attention. A case study of a newcomer, Tivo," Post-Print hal-01021891, HAL.
    • Handle: RePEc:hal:journl:hal-01021891
    Note: View the original document on HAL open archive server: https://sciencespo.hal.science/hal-01021891
    as

    Download full text from publisher

    File URL: https://sciencespo.hal.science/hal-01021891/document
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Daniel Cohen, 2006. "Trois leçons sur la société post-industrielle," Post-Print halshs-00754884, HAL.
    2. Meyer, Laurence, 2006. "Three scenarios for TV in 2015," MPRA Paper 3519, University Library of Munich, Germany.
    3. Olivier Bomsel, 2007. "Gratuit ! Du déploiement de l'économie numérique," Post-Print hal-00437541, HAL.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. repec:hal:spmain:info:hdl:2441/f0uohitsgqh8dhk97h4g42cj9 is not listed on IDEAS
    2. repec:spo:wpmain:info:hdl:2441/f0uohitsgqh8dhk97h4g42cj9 is not listed on IDEAS
    3. Dominique Boullier & Frédéric Huet, 2008. "Dematerialization in the AV industry, from boxes to attention. A case study of a newcomer, Tivo," SciencePo Working papers Main hal-01021891, HAL.
    4. Jean-Claude Daumas, 2017. "Une France sans usines : comment en est-on arrivé là ? (1974-2012)," Post-Print hal-03248269, HAL.
    5. Carlo Vercellone & Francesco Brancaccio & Alfonso Giuliani & Federico Puletti & Giulia Rocchi & Pierluigi Vattimo, 2018. "Data-driven disruptive commons-based models," Working Papers halshs-01952141, HAL.
    6. Alix Poels, 2016. "« Attrape-moi si tu peux » : Consommateurs ordinaires et rôle de la matérialité dans la pérennisation d'une pratique illégale de consommation," Post-Print hal-01385127, HAL.
    7. Carlo Vercellone & Francesco Brancaccio & Alfonso Giuliani & Federico Puletti & Giulia Rocchi & Pierluigi Vattimo, 2018. "Data-driven disruptive commons-based models," Université Paris1 Panthéon-Sorbonne (Post-Print and Working Papers) halshs-01952141, HAL.
    8. repec:hal:wpspec:info:hdl:2441/f0uohitsgqh8dhk97h4g42cj9 is not listed on IDEAS
    9. Joëlle Farchy, 2011. "The Internet: Culture for Free," Chapters, in: Ruth Towse (ed.), A Handbook of Cultural Economics, Second Edition, chapter 34, Edward Elgar Publishing.
    10. repec:spo:wpecon:info:hdl:2441/f0uohitsgqh8dhk97h4g42cj9 is not listed on IDEAS

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-01021891. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.