Le test de produits en ligne: substitut ou complément à la présence du vendeur en magasin ?
Author
Abstract
Suggested Citation
Note: View the original document on HAL open archive server: https://univ-lyon3.hal.science/hal-00974143
Download full text from publisher
References listed on IDEAS
- Chen, Ying-Hueih & Hsu, I-Chieh & Lin, Chia-Chen, 2010. "Website attributes that increase consumer purchase intention: A conjoint analysis," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1007-1014, September.
- Ha, Sejin & Stoel, Leslie, 2009. "Consumer e-shopping acceptance: Antecedents in a technology acceptance model," Journal of Business Research, Elsevier, vol. 62(5), pages 565-571, May.
- Régine Vanheems, 2009. "Distribution multicanal : pourquoi les clients mixtes doivent faire l’objet d’une attention particulière ?," Post-Print halshs-02913334, HAL.
- Sophie Jeanpert & Francis Salerno, 2013. "Marketing multicanal: comment favoriser l'adhésion du personnel des magasins ?," Post-Print hal-02386232, HAL.
- Michael Haenlein & Andreas M. Kaplan, 2009. "Les magasins de marques phares dans les mondes virtuels: l'impact de l'exposition au magasin virtuel sur l'attitude envers la marque et l'intention d'achat dans la vie réelle," Post-Print hal-02055047, HAL.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Martins, José & Costa, Catarina & Oliveira, Tiago & Gonçalves, Ramiro & Branco, Frederico, 2019. "How smartphone advertising influences consumers' purchase intention," Journal of Business Research, Elsevier, vol. 94(C), pages 378-387.
- Shin, Jae Ik & Chung, Ki Han & Oh, Jae Sin & Lee, Chang Won, 2013. "The effect of site quality on repurchase intention in Internet shopping through mediating variables: The case of university students in South Korea," International Journal of Information Management, Elsevier, vol. 33(3), pages 453-463.
- Bassam Hasan, 2016. "Components of Online Shopping Attitude and the Effects of Website Design Characteristics," Journal of Information & Knowledge Management (JIKM), World Scientific Publishing Co. Pte. Ltd., vol. 15(03), pages 1-18, September.
- Saeideh Sharifi fard & Ezhar Tamam & Md Salleh Hj Hassan & Moniza Waheed & Zeinab Zaremohzzabieh, 2016. "Factors affecting Malaysian university students’ purchase intention in social networking sites," Cogent Business & Management, Taylor & Francis Journals, vol. 3(1), pages 1182612-118, December.
- Liang Xiao & Linyong Luo & Tongping Ke, 2024. "The influence of eWOM information structures on consumers’ purchase intentions," Electronic Commerce Research, Springer, vol. 24(3), pages 1713-1735, September.
- Yu Wang & Shanyong Wang & Jing Wang & Jiuchang Wei & Chenglin Wang, 2020. "An empirical study of consumers’ intention to use ride-sharing services: using an extended technology acceptance model," Transportation, Springer, vol. 47(1), pages 397-415, February.
- Sharma, Mahak & Antony, Rose & Sehrawat, Rajat & Cruz, Angel Contreras & Daim, Tugrul U., 2022. "Exploring post-adoption behaviors of e-service users: Evidence from the hospitality sector /online travel services," Technology in Society, Elsevier, vol. 68(C).
- Cheng, Haotian & Zhang, Tong & Lambert, Dayton M. & Feuz, Ryan, 2023. "An empirical comparison of conjoint and best-worst scaling case III methods," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 106(C).
- Jeen-Su Lim & Abdulrahman Al-Aali & John Heinrichs, 2015. "Impact of satisfaction with e-retailers’ touch points on purchase behavior: the moderating effect of search and experience product type," Marketing Letters, Springer, vol. 26(2), pages 225-235, June.
- Sembada, Agung Y. & Koay, Kian Yeik, 2021. "How perceived behavioral control affects trust to purchase in social media stores," Journal of Business Research, Elsevier, vol. 130(C), pages 574-582.
- Limeng Chai & Yicheng Wang, 2022. "Exploring the Sustainable Usage Intention of BOPS: A Perspective of Channel Integration Quality," Sustainability, MDPI, vol. 14(21), pages 1-16, October.
- Scott, Stephanie & Hughes, Paul & Hodgkinson, Ian & Kraus, Sascha, 2019. "Technology adoption factors in the digitization of popular culture: Analyzing the online gambling market," Technological Forecasting and Social Change, Elsevier, vol. 148(C).
- Siti Hasma Hajar Mat Zin & Siti Haslini Zakaria & Rumaizah Che Md Nor & Nor Hidayah Hassim & CT Munirah Niesha Mohd Shafee & Suhanah Rosnan & Nur Syafizan Mohd Sufter, 2024. "Analyzing Consumers Online Shopping Behavior Using Different Online Shopping Platforms: A Case Study in Malaysia," Information Management and Business Review, AMH International, vol. 16(2), pages 99-110.
- Basnet, Hem C. & Donou-Adonsou, Ficawoyi, 2016. "Internet, consumer spending, and credit card balance: Evidence from US consumers," Review of Financial Economics, Elsevier, vol. 30(C), pages 11-22.
- Chen, Ying-Hueih & Hsu, I-Chieh & Lin, Chia-Chen, 2010. "Website attributes that increase consumer purchase intention: A conjoint analysis," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1007-1014, September.
- Megehee, Carol M. & Spake, Deborah F., 2012. "Consumer enactments of archetypes using luxury brands," Journal of Business Research, Elsevier, vol. 65(10), pages 1434-1442.
- Pham Minh & Dang Thao Yen & Ngo Thi Huong Quynh & Hoang Thi Hong Yen & Tran Thi Thanh Nga & Nguyen Van Quoc, 2021. "Assessment of influencer’s effects on customers’ online purchasing behavior in Vietnam," HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE - ECONOMICS AND BUSINESS ADMINISTRATION, HO CHI MINH CITY OPEN UNIVERSITY JOURNAL OF SCIENCE, HO CHI MINH CITY OPEN UNIVERSITY, vol. 11(2), pages 81-96.
- Tibert Verhagen & Daniel Bloemers, 2018. "Exploring the cognitive and affective bases of online purchase intentions: a hierarchical test across product types," Electronic Commerce Research, Springer, vol. 18(3), pages 537-561, September.
- Wann-Yih Wu & Phan Thi Phu Quyen & Adriana A. Amaya Rivas, 2017.
"How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience,"
Information Systems and e-Business Management, Springer, vol. 15(3), pages 689-715, August.
- Wann-Yih Wu & Phan Thi Phu Quyen & Adriana A. Amaya Rivas, 0. "How e-servicescapes affect customer online shopping intention: the moderating effects of gender and online purchasing experience," Information Systems and e-Business Management, Springer, vol. 0, pages 1-27.
- Morgan-Thomas, Anna & Veloutsou, Cleopatra, 2013. "Beyond technology acceptance: Brand relationships and online brand experience," Journal of Business Research, Elsevier, vol. 66(1), pages 21-27.
More about this item
Keywords
Product testing; virtual tests; hedonic service; informational service; cross canal.; Tests produits; tests virtuels; service hédonique; service informationnel; multicanal.; multicanal;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-00974143. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.