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Entrepreneurial marketing within the French Wine industry

Author

Listed:
  • L. Barton

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

  • S. Painbeni
  • H. Barton

Abstract

No abstract is available for this item.

Suggested Citation

  • L. Barton & S. Painbeni & H. Barton, 2013. "Entrepreneurial marketing within the French Wine industry," Post-Print hal-00786391, HAL.
    • Handle: RePEc:hal:journl:hal-00786391
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    Cited by:

    1. Miguel Afonso Sellitto & Juliane Luchese, 2018. "Systemic Cooperative Actions among Competitors: the Case of a Furniture Cluster in Brazil," Journal of Industry, Competition and Trade, Springer, vol. 18(4), pages 513-528, December.
    2. Claudia Dias & Ricardo Gouveia Rodrigues & João J. Ferreira, 2021. "Small agricultural businesses' performance—What is the role of dynamic capabilities, entrepreneurial orientation, and environmental sustainability commitment?," Business Strategy and the Environment, Wiley Blackwell, vol. 30(4), pages 1898-1912, May.
    3. Diana Prihadini & Krishantoro Krishantoro, 2021. "Role of Entrepreneurial Marketing in increasing product innovation during a pandemic: A Case Study on MSMEs managed by students in Jakarta," Technium Social Sciences Journal, Technium Science, vol. 24(1), pages 468-478, October.
    4. Andrea Buratti & Giancarlo Ferrero, 2017. "Empirical evidence of Entrepreneurial Marketing Orientation from Italian firms," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2017(4), pages 151-173.
    5. Renton, Michelle & Richard, James E., 2020. "Entrepreneurship in marketing: Socializing partners for brand governance in EM firms," Journal of Business Research, Elsevier, vol. 113(C), pages 180-188.
    6. Marc Dressler, 2023. "Generic strategic profiling of entrepreneurial SMEs – environmentalism as hygiene factor," International Entrepreneurship and Management Journal, Springer, vol. 19(1), pages 121-150, March.

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