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Behavioural evidence for the effectiveness of threat appeals in the promotion of healthy food to children

Author

Listed:
  • K. Charry

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

  • N. Demoulin

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

Abstract

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Suggested Citation

  • K. Charry & N. Demoulin, 2012. "Behavioural evidence for the effectiveness of threat appeals in the promotion of healthy food to children," Post-Print hal-00785675, HAL.
    • Handle: RePEc:hal:journl:hal-00785675
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    Cited by:

    1. Paulo Albuquerque & Merrie Brucks & Margaret C. Campbell & Kara Chan & Michal Maimaran & Anna R. McAlister & Sophie Nicklaus, 2018. "Persuading Children: a Framework for Understanding Long-Lasting Influences on Children’s Food Choices," Customer Needs and Solutions, Springer;Institute for Sustainable Innovation and Growth (iSIG), vol. 5(1), pages 38-50, March.
    2. Karine Charry & Patrick Pelsmacker & Claude Pecheux, 2014. "How Does Perceived Effectiveness Affect Adults’ Ethical Acceptance of Anti-obesity Threat Appeals to Children? When the Going Gets Tough, the Audience Gets Going," Journal of Business Ethics, Springer, vol. 124(2), pages 243-257, October.
    3. Anna Borawska & Tomasz Oleksy & Dominika Maison, 2020. "Do negative emotions in social advertising really work? Confrontation of classic vs. EEG reaction toward advertising that promotes safe driving," PLOS ONE, Public Library of Science, vol. 15(5), pages 1-20, May.
    4. Ioannis Kareklas & Darrel D. Muehling, 2014. "Addressing the Texting and Driving Epidemic: Mortality Salience Priming Effects on Attitudes and Behavioral Intentions," Journal of Consumer Affairs, Wiley Blackwell, vol. 48(2), pages 223-250, June.
    5. Beatriz Casais & João F. Proença, 2022. "The use of positive and negative appeals in social advertising: a content analysis of television ads for preventing HIV/AIDS," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(3), pages 623-647, September.
    6. Yao Song & Yan Luximon, 2019. "Design for Sustainability: The Effect of Lettering Case on Environmental Concern from a Green Advertising Perspective," Sustainability, MDPI, vol. 11(5), pages 1-15, March.

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