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Impact des technologies de l'information sur l'offre de service : enjeux et difficultés de mise en oeuvre

Author

Listed:
  • Marie-Hélène Delmond

    (HEC Paris - Recherche - Hors Laboratoire - HEC Paris - Ecole des Hautes Etudes Commerciales)

Abstract

In the network economy, manufacturing firms have to find new ways to compete and to seek after new sources of differentiation. This article focuses on the development of services based on new information technology. Based on the analysis of frameworks coming from various research fields (marketing, services, information systems) and illustrated with the case of Alcatel'' new service offer, this contribution discusses the acceptance of these new services and points out the role of the learning process.

Suggested Citation

  • Marie-Hélène Delmond, 2001. "Impact des technologies de l'information sur l'offre de service : enjeux et difficultés de mise en oeuvre," Post-Print hal-00692264, HAL.
    • Handle: RePEc:hal:journl:hal-00692264
    as

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    Cited by:

    1. BAGLIN, Gérard & MALLERET, Véronique, 2004. "Le développement d'offres de services dans les PMI," HEC Research Papers Series 800, HEC Paris.

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