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Communications publicitaires des cabinets d'audit et d'expertise comptable en France : Une étude exploratoire

Author

Listed:
  • Sana Saidi

    (CRM - Centre de Recherche en Management - UT Capitole - Université Toulouse Capitole - UT - Université de Toulouse - IAE - Institut d'Administration des Entreprises - Toulouse - CNRS - Centre National de la Recherche Scientifique)

  • Mohamed Sellami

    (OCRE - EDC Paris)

Abstract

This study determines the advertising communications conducted by audit firms in France. The results of the exploratory study show that audit firms lead advertising communications in politico-institutional (professional authorities, syndical authorities and accounting standards authorities) and sociocultural environments (university, business schools, associations, foundations, cultural institutions, etc.).

Suggested Citation

  • Sana Saidi & Mohamed Sellami, 2011. "Communications publicitaires des cabinets d'audit et d'expertise comptable en France : Une étude exploratoire," Post-Print hal-00650569, HAL.
    • Handle: RePEc:hal:journl:hal-00650569
    Note: View the original document on HAL open archive server: https://hal.science/hal-00650569
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    References listed on IDEAS

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