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Lever l'incertitude sur les conséquences de l'innovation stratégique

Author

Listed:
  • Bertrand Moingeon

    (GREGH - Groupement de Recherche et d'Etudes en Gestion à HEC - HEC Paris - Ecole des Hautes Etudes Commerciales - CNRS - Centre National de la Recherche Scientifique)

  • Laurence Lehmann-Ortega

    (School of Management - HEC Paris - Ecole des Hautes Etudes Commerciales)

Abstract

The study of 47 cases of strategic innovations in existing companies allows to understand the uncertainty resulting from this type of strategy. When the new business model, introduced by the strategic innovation, concerns a niche or creates a new market, it can coexist in the company with the former model. But when it addresses successfully the heart of the market, it outperforms the previous model, which disappears.

Suggested Citation

  • Bertrand Moingeon & Laurence Lehmann-Ortega, 2010. "Lever l'incertitude sur les conséquences de l'innovation stratégique," Post-Print hal-00528386, HAL.
    • Handle: RePEc:hal:journl:hal-00528386
    DOI: 10.3166/rfg.203.57-70
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