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Emotions et comportement du consommateur

Author

Listed:
  • Laurence Graillot

    (LEG - Laboratoire d'Economie et de Gestion - UB - Université de Bourgogne - CNRS - Centre National de la Recherche Scientifique)

Abstract

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Suggested Citation

  • Laurence Graillot, 1998. "Emotions et comportement du consommateur," Post-Print hal-00482145, HAL.
    • Handle: RePEc:hal:journl:hal-00482145
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    Cited by:

    1. Mouillot, Philippe & Pupion, Pierre-Charles, 2017. "Ecosystem-based Artefacts as a Source of Loyalty at the French Valley of the Monkeys," Ecological Economics, Elsevier, vol. 141(C), pages 106-118.
    2. Sabrina ELBACHIR & Abderrahmane CHENINI, 2016. "The Emotional States of the Consumer in Stores: The PA (Pleasure-Arousal) Adapted to the Algerian Context," Expert Journal of Marketing, Sprint Investify, vol. 4(1), pages 10-19.
    3. Bahoussa Abdelaziz & Imane Sbai, 2020. "Emotion in consumer psychology : Foundations and practices [L'émotion en psychologie du consommateur : Fondements et pratiques]," Post-Print hal-04454015, HAL.
    4. LEMOINE, Jean-François & PLICHON, Véronique, 2000. "Le rôle des facteurs situationnels dans l'explication des réactions affectives du consommateur à l'intérieur d'un point de vente. / The Role of Situational Factors in the Understanding of Consumer Aff," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Cahier de recherche 2000-04, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.

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