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Essai sur l'évaluation de la décision en Entrepreneuriat

Author

Listed:
  • Thierry Levy-Tadjine

    (CIRAME - Centre International de Recherches et d'Applications en Management et Economie - USEK)

  • Robert Paturel

    (Euristik - Equipe de Recherche en management stratégique - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Laboratoire de Recherche Magellan - UJML - Université Jean Moulin - Lyon 3 - Université de Lyon - Institut d'Administration des Entreprises (IAE) - Lyon)

Abstract

Decision theory and its applications (Research Operational ; Investment choices ; Game-Theory ...) is often used in organizations'management MARCHESNAY (2000) considers that entrepreneurship and management are oxymorous; Should we conclude then that Decision Theory cannot be applied to entrepreneurship or should be adapted ? How to do this ? How is built the entrepreneurial decision ? Business Plan is frequently presented as the evaluation tool for entrepreneurship. If its building is not possible or would be too long, a business model is supposed to authorize decision'evaluation and convince partners. What do these practice teach for applying decision theory ? The communication's aim is to answer to these questions. A general framework for valuating decisions will be first proposed (1). It will be applied to entrepreneurship field (2) and finally to strategic crisis situations (3), this extension revealing the capacity of entrepreneurship research to enrich managerial research and not only the other way round as people often think.

Suggested Citation

  • Thierry Levy-Tadjine & Robert Paturel, 2005. "Essai sur l'évaluation de la décision en Entrepreneuriat," Post-Print hal-00418849, HAL.
    • Handle: RePEc:hal:journl:hal-00418849
    Note: View the original document on HAL open archive server: https://hal.science/hal-00418849
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    Cited by:

    1. Thierry Levy-Tadjine & M. Velmuradova, 2006. "La problématique complexe de l'accompagnement entrepreneurial et de PME par des Organisations Non Marchandes soumises au contact inter-culturel," Post-Print hal-01582283, HAL.
    2. Thierry Levy-Tadjine & M. Velmuradova, 2006. "La problématique complexe de l'aide au développement du secteur privé par les Organisations Non Marchandes soumises au contact inter-culturel," Post-Print hal-01582284, HAL.

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