Positioning strategies of cultural institutions : a renewal of the offer in the face of shifting consumer habits
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Cited by:
- Padilla-Meléndez, Antonio & del Águila-Obra, Ana Rosa, 2013. "Web and social media usage by museums: Online value creation," International Journal of Information Management, Elsevier, vol. 33(5), pages 892-898.
- Umberto Rosin & Michele Bonazzi & Francesco Casarin, 2021. "eWOM and growth strategies for the tourism industry in maritime museum networks. The case of the Arca Adriatica tourist product," Working Papers 03, Venice School of Management - Department of Management, Università Ca' Foscari Venezia.
- Monia Castellini & Cecilia Budoni, 2022. "La partecipazione nei progetti culturali - un’analisi del modello gestionale del progetto Prospettive – territori d’arte," Working Papers 20220211, University of Ferrara, Department of Economics.
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Keywords
consumer trends; positioning; trend marketing; tendances de consommation; positionnement;All these keywords.
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