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Numeric decision support to find optimal balance between customer acquisition and retention spending

Author

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  • M. Calciu

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

Abstract

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Suggested Citation

  • M. Calciu, 2008. "Numeric decision support to find optimal balance between customer acquisition and retention spending," Post-Print hal-00323717, HAL.
    • Handle: RePEc:hal:journl:hal-00323717
    DOI: 10.1057/JT2008.15
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    Cited by:

    1. Tarek Ben Rhouma & Georges Zaccour, 2018. "Optimal Marketing Strategies for the Acquisition and Retention of Service Subscriber," Management Science, INFORMS, vol. 64(6), pages 2609-2627, June.
    2. Wang, Xinyu & Zhang, Yuxing & Zhang, Shuhua, 2024. "Dynamic order allocation in a duopoly hybrid workforce of competition: A machine learning approach," European Journal of Operational Research, Elsevier, vol. 315(2), pages 668-690.
    3. Chang, Shuhua & Zhang, Zhaowei & Wang, Xinyu & Dong, Yan, 2020. "Optimal acquisition and retention strategies in a duopoly model of competition," European Journal of Operational Research, Elsevier, vol. 282(2), pages 677-695.

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