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Market-driven Management: strategic and operational marketing

Author

Listed:
  • J.J. Lambin
  • R. Chumpitaz

    (LEM - Lille - Economie et Management - Université de Lille, Sciences et Technologies - CNRS - Centre National de la Recherche Scientifique)

  • I. Shuiling

Abstract

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Suggested Citation

  • J.J. Lambin & R. Chumpitaz & I. Shuiling, 2007. "Market-driven Management: strategic and operational marketing," Post-Print hal-00252132, HAL.
    • Handle: RePEc:hal:journl:hal-00252132
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    Cited by:

    1. D.V. Okunev & S.E. Maykova & J.V. Korokoshko & E.A. Leonenko & I.V. Gvozdetskaya, 2016. "Russian Engineering Services Market: Theory and Practice of Modern High-Tech Business," European Research Studies Journal, European Research Studies Journal, vol. 0(3A), pages 123-149.
    2. Tetiana Balanovska & Oksana Havrysh & Olga Gogulya, 2019. "Developing enterprise competitive advantage as a component of anti-crisis management," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(1), pages 303-323, September.
    3. Uribe, Rodrigo, 2016. "Separate and joint effects of advertising and placement," Journal of Business Research, Elsevier, vol. 69(2), pages 459-465.
    4. Giacomo DI FOGGIA, 2015. "Governance, Strategy And Innovation Of Utilities Controlled By Urban Governing Bodies: Insights For Industrial Policy," Management Research and Practice, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 7(3), pages 5-20, September.
    5. Dirsehan, Taşkın & Cankat, Ece, 2021. "Role of mobile food-ordering applications in developing restaurants’ brand satisfaction and loyalty in the pandemic period," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    6. Bian, Junsong & Zhao, Xuan & Liu, Yunchuan, 2020. "Single vs. cross distribution channels with manufacturers’ dynamic tacit collusion," International Journal of Production Economics, Elsevier, vol. 220(C).
    7. Theo Notteboom & Giovanni Satta & Francesco Parola, 2022. "Brand strategies of container shipping lines following mergers and acquisitions: carriers’ visual identity options," Maritime Economics & Logistics, Palgrave Macmillan;International Association of Maritime Economists (IAME), vol. 24(1), pages 9-40, March.
    8. Gebeyehu Jalu & Goshu Dasalegn & Gurudutta Japee & Anita Tangl & Anita Boros, 2023. "Investigating the Effect of Green Brand Innovation and Green Perceived Value on Green Brand Loyalty: Examining the Moderating Role of Green Knowledge," Sustainability, MDPI, vol. 16(1), pages 1-15, December.
    9. Silvia Martelo-Landroguez & Gema Albort-Morant & Antonio L. Leal-Rodríguez & Belén Ribeiro-Soriano, 2018. "The Effect of Absorptive Capacity on Green Customer Capital under an Organizational Unlearning Context," Sustainability, MDPI, vol. 10(1), pages 1-20, January.
    10. Rintamäki, Timo & Saarijärvi, Hannu, 2021. "An integrative framework for managing customer value propositions," Journal of Business Research, Elsevier, vol. 134(C), pages 754-764.
    11. Mandják, Tibor & Lavissière, Alexandre & Hofmann, Julian & Bouchery, Yann & Lavissière, Mary Catherine & Faury, Olivier & Sohier, Romain, 2019. "Port marketing from a multidisciplinary perspective: A systematic literature review and lexicometric analysis," Transport Policy, Elsevier, vol. 84(C), pages 50-72.
    12. Natalia Vladimirovna Gryzunova & Victoria Ivanovna Pyatanova & Viktoriya Valeryevna Manuylenko & Konstantin Vasilievich Ordov, 2019. "Models of credit limit-setting for companies as means of encouraging competitiveness," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 7(1), pages 615-625, September.
    13. Vitally Cherenkov & Marina Sheresheva & Sergey Starov & Igor Gladkikh & Alexander Tanichev & Svetlana Berezka & Svetlana Berezka & Igor Savelev & Anastasia Yussuf, 2020. "Sustainability trends and consumer perceived risks towards private labels," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(1), pages 347-362, September.
    14. Conrado Carrascosa-López & Mauricio Carvache-Franco & José Mondéjar-Jiménez & Wilmer Carvache-Franco, 2021. "Understanding Motivations and Segmentation in Ecotourism Destinations. Application to Natural Parks in Spanish Mediterranean Area," Sustainability, MDPI, vol. 13(9), pages 1-16, April.

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