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Local food : how and why ?
[Consommer des produits alimentaires locaux - Comment et pourquoi ?]

Author

Listed:
  • Aurélie Merle

    (EESC-GEM Grenoble Ecole de Management)

  • Mathilde Piotrowski

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

Abstract

This paper highlights local food consumption which was favoured by 83% of French people in 2010. After defining the concept, the consumer perspective and the positioning strategies on this market are developed around four motivations: reduction of health risks, rediscovery of taste, the desire for sustainable consumption and the search for social relationships. The analysis is based on a qualitative study conducted among 52 local food buyers in different channels. Finally, three key managerial implications are emphasized.

Suggested Citation

  • Aurélie Merle & Mathilde Piotrowski, 2012. "Local food : how and why ? [Consommer des produits alimentaires locaux - Comment et pourquoi ?]," Grenoble Ecole de Management (Post-Print) ujm-04716745, HAL.
    • Handle: RePEc:hal:gemptp:ujm-04716745
    DOI: 10.7193/DM.067.37.48
    as

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