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Temporary incorporation as a mechanism of strategic responsiveness: The BBC's digital transformation, 1992–2015

Author

Listed:
  • Bilal-Ahmed Jathol

    (EESC-GEM Grenoble Ecole de Management)

  • Charles-Clemens Rüling

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

Abstract

Established organizations regularly fail in their strategic responses to large-scale environmental transformations. In this chapter, we analyze the case of the British Broadcasting Corporation's (BBC) successful response to digitization of the broadcasting industry. We identify two main forms of strategic response – establishing external collaborations and developing internal competencies –, which were driven by recurrent cycles of renewal of the BBC's Royal Charter. We conceptualize this process as "temporary incorporation", an effective driver of strategic responsiveness not yet been discussed in the literature. Our discussion relates temporary incorporation to previous work on strategic change.

Suggested Citation

  • Bilal-Ahmed Jathol & Charles-Clemens Rüling, 2018. "Temporary incorporation as a mechanism of strategic responsiveness: The BBC's digital transformation, 1992–2015," Grenoble Ecole de Management (Post-Print) halshs-01972095, HAL.
    • Handle: RePEc:hal:gemptp:halshs-01972095
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