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Les nudges : un coup de pouce non violent ?

Author

Listed:
  • Fiona Ottaviani

    (EESC-GEM Grenoble Ecole de Management, CREG - Centre de recherche en économie de Grenoble - UGA [2016-2019] - Université Grenoble Alpes [2016-2019])

  • Dominique Steiler

    (EESC-GEM Grenoble Ecole de Management)

Abstract

Popularisés en français sous le terme "coups de pouce", les nudges servent à orienter en douceur les comportements. Autrement dit, ce sont des incitations non coercitives. Alors que le courant de la paix économique vise à tracer une orientation pour contrer la montée en charge des violences dans les champs de l'économie et de la gestion, les nudges font-ils partie des outils utilisables pour orienter les comportements dans le sens du bien commun ?

Suggested Citation

  • Fiona Ottaviani & Dominique Steiler, 2018. "Les nudges : un coup de pouce non violent ?," Grenoble Ecole de Management (Post-Print) halshs-01787541, HAL.
    • Handle: RePEc:hal:gemptp:halshs-01787541
    as

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