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Rethinking business models for innovation

Author

Listed:
  • Valérie Chanal

    (PACTE - Pacte, Laboratoire de sciences sociales - UPMF - Université Pierre Mendès France - Grenoble 2 - UJF - Université Joseph Fourier - Grenoble 1 - IEPG - Sciences Po Grenoble - Institut d'études politiques de Grenoble - CNRS - Centre National de la Recherche Scientifique)

  • Sigmund Akselsen

    (Chercheur indépendant)

  • Sylvie Blanco

    (MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management)

  • Marie-Laurence Caron-Fasan

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • Bernard Cartoux

    (Chercheur indépendant)

  • Bérangère Deschamps

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • Markus Eurich

    (D-MTEC - Department of Management, Technology, and Economics [ETH Zürich] - ETH Zürich - Eidgenössische Technische Hochschule - Swiss Federal Institute of Technology [Zürich])

  • Jean-Marc Francony

    (PACTE - Pacte, Laboratoire de sciences sociales - UPMF - Université Pierre Mendès France - Grenoble 2 - UJF - Université Joseph Fourier - Grenoble 1 - IEPG - Sciences Po Grenoble - Institut d'études politiques de Grenoble - CNRS - Centre National de la Recherche Scientifique)

  • Yukiko Fujimoto

    (Chercheur indépendant)

  • Gilles Garel

    (LIRSA - Laboratoire interdisciplinaire de recherche en sciences de l'action - CNAM - Conservatoire National des Arts et Métiers [CNAM])

  • Caroline Gauthier

    (MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management)

  • Corine Genet

    (MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management)

  • Jean-Luc Giannelloni

    (IREGE - Institut de Recherche en Gestion et en Economie - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc)

  • Meyer Haggège

    (PACTE - Pacte, Laboratoire de sciences sociales - UPMF - Université Pierre Mendès France - Grenoble 2 - UJF - Université Joseph Fourier - Grenoble 1 - IEPG - Sciences Po Grenoble - Institut d'études politiques de Grenoble - CNRS - Centre National de la Recherche Scientifique)

  • Jean-Paul Laurencin

    (Chercheur indépendant)

  • Olivier Lavoisy

    (PACTE - Pacte, Laboratoire de sciences sociales - UPMF - Université Pierre Mendès France - Grenoble 2 - UJF - Université Joseph Fourier - Grenoble 1 - IEPG - Sciences Po Grenoble - Institut d'études politiques de Grenoble - CNRS - Centre National de la Recherche Scientifique)

  • Daniel Llerena

    (GAEL - Laboratoire d'Economie Appliquée = Grenoble Applied Economics Laboratory - UPMF - Université Pierre Mendès France - Grenoble 2 - INRA - Institut National de la Recherche Agronomique)

  • Vincent Mangematin

    (MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management)

  • Romain Parent

    (Chercheur indépendant)

  • Nathalie Quinette

    (Chercheur indépendant)

  • Gilles Roehrich

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UPMF - Université Pierre Mendès France - Grenoble 2 - CNRS - Centre National de la Recherche Scientifique)

  • Tristan Rousselle

    (Chercheur indépendant)

  • Valérie Roux-Jallet

    (Chercheur indépendant)

  • Valérie Sabatier

    (MTS - Management Technologique et Strategique - EESC-GEM Grenoble Ecole de Management)

  • Dominique Socquet

    (Chercheur indépendant)

  • Frédéric Touvard

    (Chercheur indépendant)

  • Pal Ytterstad

    (Chercheur indépendant)

Abstract

One of the major challenges confronted by those in charge of technological innovation involves anticipating the value creation model sufficiently early on,in a highly uncertain context both as far as the technology itself is concerned and the potential market. Today, in many industrial sectors, the innovation boundaries have moved towards projects that are more and more exploratory and fuzzy. The simple optimisation of linear processes of the "stage-gate" type is no longer sufficient to build sustainable competitive advantages. The notion of Business Models, when applied to innovation, enables us to describe how a company creates value through innovation, generally within a business ecosystem, and how the value will be distributed between the actors involved. The authors of this book believe that the notions of Business Modelling and value creation are key to all the dimensions of successful innovation, whether technology, marketing, organisational or economically based. Rethinking Business Models for Innovation: this title describes the relationship between thinking, modelling, and also field-testing. The book is based on a series of nine recent cases of innovation involving company managers, often assisted by researchers (the co-authors of each chapter), and how they built and formalised their Business Models and then tested their strategies. After having discovered the variety of the cases, the reader will understand that every innovation situation generates specific questions about Business Models. However, we feel that we can identify three key issues that arise, more or less, in each of these projects. The chapters in this book build on these issues: the identification of sources of value and revenue models (the notion of value creation), the position of the company in the value-network or ecosystem (the sharing of value) and finally the evolution of Business MoDdels over time (the sustainability and the competitiveness of the company). The last chapter goes over all the contributions, exploring the notion of value in the Business Model approach.

Suggested Citation

  • Valérie Chanal & Sigmund Akselsen & Sylvie Blanco & Marie-Laurence Caron-Fasan & Bernard Cartoux & Bérangère Deschamps & Markus Eurich & Jean-Marc Francony & Yukiko Fujimoto & Gilles Garel & Caroline , 2011. "Rethinking business models for innovation," Grenoble Ecole de Management (Post-Print) halshs-00566298, HAL.
  • Handle: RePEc:hal:gemptp:halshs-00566298
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00566298v2
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    Other versions of this item:

    • Valérie Chanal & Sigmund Akselsen & Sylvie Blanco & Marie-Laurence Caron-Fasan & Bernard Cartoux & Bérangère Deschamps & Markus Eurich & Jean-Marc Francony & Yukiko Fujimoto & Gilles Garel & Caroline , 2011. "Rethinking business models for innovation," Post-Print halshs-00566298, HAL.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
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    Cited by:

    1. Philippe Bertheau, 2014. "Innovation et intelligence collective," Post-Print hal-01009026, HAL.
    2. Philippe Bertheau & Gilles Garel, 2015. "Déterminer la valeur de l’innovation en train de se faire, c’est aussi et déjà innover," Post-Print hal-01187115, HAL.
    3. Hossein Mahdavimazdeh & Loren Falkenberg & Madelynn Stackhouse, 2019. "The Innovation Value Canvas: A Guide To Defining Value Propositions And Target Customers For Commercialization Of Technological Innovations," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 24(02), pages 1-29, February.
    4. Philippe Bertheau & Claude Roche & Nicolas Dufour, 2015. "Evaluation et valorisation lors de la conception innovante : vers un contrôle de gestion de l'immatériel adapté aux processus d'innovation;," Post-Print hal-01187111, HAL.

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