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Co-production of the car as a ‘service': involving customers in the value chain

Author

Listed:
  • Sandrine Ansart

    (EMSI - Ecole de Management des Systèmes d'Information - EESC-GEM Grenoble Ecole de Management)

  • Jean-Jacques Chanaron

    (EMSI - Ecole de Management des Systèmes d'Information - EESC-GEM Grenoble Ecole de Management, GATE - Groupe d'analyse et de théorie économique - UL2 - Université Lumière - Lyon 2 - ENS LSH - Ecole Normale Supérieure Lettres et Sciences Humaines - CNRS - Centre National de la Recherche Scientifique)

  • Raffi Duymedjian

    (EMSI - Ecole de Management des Systèmes d'Information - EESC-GEM Grenoble Ecole de Management)

Abstract

This article is dealing with a possible scenario for the future of the automobile thanks to the shift from an artefact vision to a services vision by which the customer might be involved as a true partner in the design of cars. This paper is therefore quite speculative but is challenging the supposedly stabilised relationship between the OEMs and their ultimate clients.

Suggested Citation

  • Sandrine Ansart & Jean-Jacques Chanaron & Raffi Duymedjian, 2006. "Co-production of the car as a ‘service': involving customers in the value chain," Grenoble Ecole de Management (Post-Print) halshs-00135705, HAL.
    • Handle: RePEc:hal:gemptp:halshs-00135705
    DOI: 10.1504/IJATM.2006.008935
    Note: View the original document on HAL open archive server: https://shs.hal.science/halshs-00135705
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