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Analysis of the application cartography of companies by strategic orientation
[Analyse du patrimoine applicatif par orientation stratégique]

Author

Listed:
  • Mondher Feki

    (IMT-BS - DSI - Département Systèmes d'Information - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management)

  • Rolande Marciniak

    (Université Paris Ouest Nanterre la Défense)

Abstract

The purpose of this research is to analyze the application cartography of companies according to their strategic orientation. The typology of Miles and Snow (1978) was adopted for detecting the strategic configuration of companies. The data collection is made with 102 Tunisian industrial companies. The results show that the prospectors have a better technological position than analyzers and defenders.

Suggested Citation

  • Mondher Feki & Rolande Marciniak, 2015. "Analysis of the application cartography of companies by strategic orientation [Analyse du patrimoine applicatif par orientation stratégique]," Grenoble Ecole de Management (Post-Print) hal-04123155, HAL.
    • Handle: RePEc:hal:gemptp:hal-04123155
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