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Étude de cas. The fruit juice industry, Joker and the battle for fruit juice denominations
[Étude de cas. L'industrie du jus de fruits, JOKER et la "bataille du pur jus"]

Author

Listed:
  • Charlotte Krychowski

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - EESC-GEM Grenoble Ecole de Management - UEVE - Université d'Évry-Val-d'Essonne - TEM - Télécom Ecole de Management)

  • Maryvonne Lassalle-de Salins

    (AgroParisTech)

Abstract

No abstract is available for this item.

Suggested Citation

  • Charlotte Krychowski & Maryvonne Lassalle-de Salins, 2013. "Étude de cas. The fruit juice industry, Joker and the battle for fruit juice denominations [Étude de cas. L'industrie du jus de fruits, JOKER et la "bataille du pur jus"]," Grenoble Ecole de Management (Post-Print) hal-02354029, HAL.
    • Handle: RePEc:hal:gemptp:hal-02354029
    as

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