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How do creative genres emerge? The case of the Australian wine industry

Author

Listed:
  • Gregoire Croidieu

    (EESC-GEM Grenoble Ecole de Management)

  • Charles-Clemens Ruling

    (EESC-GEM Grenoble Ecole de Management)

  • Amélie Boutinot

    (EESC-GEM Grenoble Ecole de Management, ISG - ISG International Business School [Paris])

Abstract

The present paper examines how a new, creative genre emerges out of a commodity-based industry. Building on the genre-emergence literature, the paper analyzes the Australian wine industry since the 1950s. Based on content analysis of a wide variety of sources, the study identifies four mechanisms that account for creative-genre emergence: shifting and layering of metrics, analogies with established creative industries and practices, resonance with society-level logics, and personification. The results contribute to the genre-emergence and creative-industries literatures.

Suggested Citation

  • Gregoire Croidieu & Charles-Clemens Ruling & Amélie Boutinot, 2016. "How do creative genres emerge? The case of the Australian wine industry," Grenoble Ecole de Management (Post-Print) hal-02312381, HAL.
  • Handle: RePEc:hal:gemptp:hal-02312381
    DOI: 10.1016/j.jbusres.2015.10.002
    as

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