IDEAS home Printed from https://ideas.repec.org/p/hal/gemptp/hal-02054935.html
   My bibliography  Save this paper

Modéliser les phénomènes multiniveaux en marketing

Author

Listed:
  • Jean-Claude Ray

    (BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique)

  • Daniel Ray

    (EESC-GEM Grenoble Ecole de Management, ICC - Institut du Capital Client - EESC-GEM Grenoble Ecole de Management)

Abstract

Comme en témoigne la littérature internationale, le recours aux modèles multiniveaux, bien que récent en marketing, connaît un fort développement. Or cette méthode, qui s'applique à des données structurées en niveaux distincts (ex.: consommateurs/magasins/enseignes), n'est pas évidente à comprendre et mettre en œuvre sans explications appropriées. Ce texte, qui s'appuie sur une illustration marketing, souligne les objectifs, l'intérêt et les limites des modèles multiniveaux.

Suggested Citation

  • Jean-Claude Ray & Daniel Ray, 2008. "Modéliser les phénomènes multiniveaux en marketing," Grenoble Ecole de Management (Post-Print) hal-02054935, HAL.
    • Handle: RePEc:hal:gemptp:hal-02054935
    DOI: 10.1177/076737010802300104
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:gemptp:hal-02054935. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.