IDEAS home Printed from https://ideas.repec.org/p/gtr/gatrjs/jmmr331.html
   My bibliography  Save this paper

The Influence of Attitude, Perceived Behavior Control, Subjective Norms, Sex and Age to Intention to Purchase Healthcare Insurance

Author

Listed:
  • Hendra Achmadi

    (Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan, Indonesia. Author-2-Name: Kim Sun Suk Author-2-Workplace-Name: Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan Author-3-Name: Isana Meranga Author-3-Workplace-Name: Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan Author-4-Name: Sylvia Samuel Author-4-Workplace-Name: Fakultas Ekonomi dan Bisnis Universitas Pelita Harapan Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

"Objective - This research aims to the quantitative approach to know which variable in planned behavior theory influences intention to purchase health care insurance in Indonesia. Methodology/Technique - This research methodology is quantitative, and data mining methodology and data will be derived from primary data and 149. This research also uses PLS-SEM and SMARTPLS 4. Findings - From the result model, the subjective norm is negatively influenced to intention to purchased health care insurance, because higher income, more expense that needed for family and also almost from the respondent has already covered the health care insurance from the office, so it's not needed to adding new health insurance. From the perceived behavior control, which has domicile and industry, Domicile has n has a negative value (-0,691) because The farther you live from the insurance company, the slighter the possibility of taking out insurance, and indicator industry is positive (0,874), because most of the respondent come from banking, education, and insurance, whether the insurance literacy is good. And in subjective norm, the income indicator has very high value (0,979), so the income is very influenced to intention to purchase health care insurance. The novelty from this research is the status of married and how many family responsibilities. Novelty - In subjective norm, the income indicator has a very high value (0,979), so the income is very influenced to intention to purchase health care insurance. The novelty of this research is the status of marriage and how many family responsibilities. Type of Paper - Empirical"

Suggested Citation

  • Hendra Achmadi, 2024. "The Influence of Attitude, Perceived Behavior Control, Subjective Norms, Sex and Age to Intention to Purchase Healthcare Insurance," GATR Journals jmmr331, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:jmmr331
    DOI: https://doi.org/10.35609/jmmr.2024.9.1(5)
    as

    Download full text from publisher

    File URL: http://gatrenterprise.com/GATRJournals/JMMR/pdf_files/JMMRVol9(1)2024/5.Hendra%20Achmadi.pdf
    Download Restriction: http://gatrenterprise.com/GATRJournals/online_submission.html
    File URL: https://libkey.io/https://doi.org/10.35609/jmmr.2024.9.1(5)?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jaiswal, Deepak & Kant, Rishi, 2018. "Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 60-69.
    2. Jinsoo Hwang & Hyunjoon Kim, 2019. "Consequences of a green image of drone food delivery services: The moderating role of gender and age," Business Strategy and the Environment, Wiley Blackwell, vol. 28(5), pages 872-884, July.
    3. Changjoon Lee & Soyoun Lim & Byoungchun Ha, 2021. "Green Supply Chain Management and Its Impact on Consumer Purchase Decision as a Marketing Strategy: Applying the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(19), pages 1-16, October.
    4. Wen, Tong & Leung, Xi Y. & Li, Bin & Hu, Lingyan, 2021. "Examining framing effect in travel package purchase: An application of double-entry mental accounting theory," Annals of Tourism Research, Elsevier, vol. 90(C).
    5. Cindy Grappe & Cindy Lombart & Didier Louis & Fabien Durif, 2022. "Clean labeling: Is it about the presence of benefits or the absence of detriments? Consumer response to personal care claims," Post-Print hal-04293232, HAL.
    6. Mahardika, Harryadin & Thomas, Dominic & Ewing, Michael Thomas & Japutra, Arnold, 2020. "Comparing the temporal stability of behavioural expectation and behavioural intention in the prediction of consumers pro-environmental behaviour," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    7. Chaouali, Walid & Souiden, Nizar, 2019. "The role of cognitive age in explaining mobile banking resistance among elderly people," Journal of Retailing and Consumer Services, Elsevier, vol. 50(C), pages 342-350.
    8. Kanishka Pathak & Gyan Prakash & Monika Jain & Reeti Agarwal & Rekha Attri, 2024. "Do eco labels matter for green business strategy and sustainable consumption? A mixed method investigation on green products," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 4271-4291, July.
    9. Xiaoyun Zhang & Feng Dong, 2020. "Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review," IJERPH, MDPI, vol. 17(18), pages 1-25, September.
    10. Cindy G Grappe & Cindy Lombart & Didier Louis & Fabien Durif, 2021. ""Not tested on animals": How consumers react to cruelty-free cosmetics proposed by manufacturers and retailers?," Post-Print hal-03379593, HAL.
    11. Emel Yarimoglu & Tugrul Gunay, 2020. "The extended theory of planned behavior in Turkish customers' intentions to visit green hotels," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1097-1108, March.
    12. Wei, Wei & Hu, Haiqing & Chang, Chun-Ping, 2022. "Why the same degree of economic policy uncertainty can produce different outcomes in energy efficiency? New evidence from China," Structural Change and Economic Dynamics, Elsevier, vol. 60(C), pages 467-481.
    13. Guang-Wen Zheng & Abu Bakkar Siddik & Mohammad Masukujjaman & Syed Shah Alam & Alvina Akter, 2020. "Perceived Environmental Responsibilities and Green Buying Behavior: The Mediating Effect of Attitude," Sustainability, MDPI, vol. 13(1), pages 1-27, December.
    14. Francesco Testa & Gaia Pretner & Roberta Iovino & Guia Bianchi & Sara Tessitore & Fabio Iraldo, 2021. "Drivers to green consumption: a systematic review," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(4), pages 4826-4880, April.
    15. Wang, Hong & Ma, Baolong & Bai, Rubing & Zhang, Lin, 2021. "The unexpected effect of frugality on green purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    16. Ana Rita Farias & Seray Coruk & Cláudia Simão, 2021. "The Effects of Temporal Discounting on Perceived Seriousness of Environmental Behavior: Exploring the Moderator Role of Consumer Attitudes Regarding Green Purchasing," Sustainability, MDPI, vol. 13(13), pages 1-8, June.
    17. Shimiao Li & Nor Siah Jaharuddin, 2020. "Identifying the key purchase factors for organic food among Chinese consumers," Frontiers of Business Research in China, Springer, vol. 14(1), pages 1-23, December.
    18. Kumar Shalender & Naman Sharma, 2021. "Using extended theory of planned behaviour (TPB) to predict adoption intention of electric vehicles in India," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(1), pages 665-681, January.
    19. Shehawy, Yasser Moustafa & Agag, Gomaa & Alamoudi, Hawazen O. & Alharthi, Majed D. & Brown, Abraham & Labben, Thouraya Gherissi & Abdelmoety, Ziad H., 2024. "Cross-national differences in consumers’ willingness to pay (WTP) more for green hotels," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    20. Mosa Aseri & Zaid Ahmad Ansari, 2023. "Purchase Behaviour of Green Footwear in Saudi Arabia Using Theory of Planned Behaviour," Sustainability, MDPI, vol. 15(6), pages 1-17, March.

    More about this item

    Keywords

    Health care Insurance; Planned Behavioral Theory.;

    JEL classification:

    • D11 - Microeconomics - - Household Behavior - - - Consumer Economics: Theory
    • D24 - Microeconomics - - Production and Organizations - - - Production; Cost; Capital; Capital, Total Factor, and Multifactor Productivity; Capacity
    • E30 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - General (includes Measurement and Data)

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gtr:gatrjs:jmmr331. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Prof. Dr. Abd Rahim Mohamad (email available below). General contact details of provider: http://gatrenterprise.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.