Consumer Behavior in the Process of Buying Fashion Products: a Study of Generational Differences in Terms of Shopping Channel Preferences
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DOI: https://doi.org/10.35609/jmmr.2022.7.1(1)
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More about this item
Keywords
Consumer Behavior; Shopping Channel; Cross-Channel; Showrooming; Webrooming;All these keywords.
JEL classification:
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M37 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Advertising
NEP fields
This paper has been announced in the following NEP Reports:- NEP-DCM-2022-04-25 (Discrete Choice Models)
- NEP-MKT-2022-04-25 (Marketing)
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