Taking Advantage of Social Conformity in Entrepreneurship
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References listed on IDEAS
- Gee, Laura K. & Jones, Jason J. & Fariss, Christopher J. & Burke, Moira & Fowler, James H., 2017. "The paradox of weak ties in 55 countries," Journal of Economic Behavior & Organization, Elsevier, vol. 133(C), pages 362-372.
- Wang, Xia & Yu, Chunling & Wei, Yujie, 2012. "Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework," Journal of Interactive Marketing, Elsevier, vol. 26(4), pages 198-208.
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Cited by:
- Rafael Ravina-Ripoll & María-José Foncubierta-Rodríguez & Eduardo Ahumada-Tello & Luis Bayardo Tobar-Pesantez, 2021. "Does Entrepreneurship Make You Happier? A Comparative Analysis between Entrepreneurs and Wage Earners," Sustainability, MDPI, vol. 13(18), pages 1-19, September.
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More about this item
Keywords
Social Conformity; Social Ties; Social Comparison; Social Status; Purchase Conformity;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
NEP fields
This paper has been announced in the following NEP Reports:- NEP-SBM-2020-04-20 (Small Business Management)
- NEP-SEA-2020-04-20 (South East Asia)
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