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Exploring Consumer Decision-making Processes Regarding the Adoption of Mobile Payments: A Qualitative Study

Author

Listed:
  • Raden Agoeng Bhimasta

    (Faculty of Economics and Business, Universitas Atma Jaya Yogyakarta, Indonesia. Author-2-Name: Budi Suprapto Author-2-Workplace-Name: Faculty of Economics and Business, Universitas Atma Jaya Yogyakarta, Indonesia.)

Abstract

"Objective � The main objective of this study is to gain deeper understanding on the decision-making process of how and why consumers are adopting mobile payment in Indonesia. Methodology/Technique � The study was a qualitative study that included an experiment to the research design. A total of six young people were voluntarily participated in the study. Our finding provides explanation of salient factors that might drive or hinder the adoption in five different stages of innovation-diffusion process. Findings � Overall, our finding indicated that the attractiveness of rewards was an intriguing factor that greatly influences consumer decision whether to use mobile payment or not. Novelty � The uniqueness of our study lies on the use of innovative approaches to address the mobile payment adoption issues from different perspective than prior literatures."

Suggested Citation

  • Raden Agoeng Bhimasta, 2017. "Exploring Consumer Decision-making Processes Regarding the Adoption of Mobile Payments: A Qualitative Study," GATR Journals jmmr159, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:jmmr159
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    More about this item

    Keywords

    Consumers� Decision-Making; Financial Technology; Innovation-Decision Process; Mobile Payment Adoption; Technology Adoption.;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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