Report NEP-MKT-2017-10-01

This is the archive for NEP-MKT, a report on new working papers in the area of Marketing. João Carlos Correia Leitão issued this report. It is usually issued weekly.

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Other reports in NEP-MKT

The following items were announced in this report:

• Nanik Hariyana, 2017. "FMCG Product Endorser Advertising Variable Affect the Purchase Decisions and Brand Loyalty in the Community in the Korwil Jember," GATR Journals jmmr156, Global Academy of Training and Research (GATR) Enterprise.
• Bunga Indah Bayunitri, 2017. "Analysis of The Effect of Digital Word of Mouth (WOM) Marketing To Customer Purchase Decision," GATR Journals jmmr157, Global Academy of Training and Research (GATR) Enterprise.
• Aurélie Kessous & Fanny Magnoni & Pierre Valette-Florence, 2016. "Brand Nostalgia and Consumers Relationships to Luxury Brands : A Continuous and Categorical Moderated Mediation Approach," Post-Print hal-01472020, HAL.
• Kevin R. Williams, 2017. "Dynamic Airline Pricing and Seat Availability," Cowles Foundation Discussion Papers 3003, Cowles Foundation for Research in Economics, Yale University.
• Raden Agoeng Bhimasta, 2017. "Exploring Consumer Decision-making Processes Regarding the Adoption of Mobile Payments: A Qualitative Study," GATR Journals jmmr159, Global Academy of Training and Research (GATR) Enterprise.
• Isabelle Vidali & Abdelmajid Amine, 2015. "" But... I don't dress him with ruffles " : a qualitative research on mothers' cross-gender consumption for their son(s)," Post-Print hal-01403138, HAL.
• Pio Baake & Helene Naegele, 2017. "Competition between For-Profit and Industry Labels: The Case of Social Labels in the Coffee Market," Discussion Papers of DIW Berlin 1686, DIW Berlin, German Institute for Economic Research.
• Budi Eko Soetjipto, 2017. "The Impact of Earthquake/Tsunami Threat on Land Prices in Padang, West Sumatera, Indonesia," GATR Journals jber141, Global Academy of Training and Research (GATR) Enterprise.
• Nathalie Veg-Sala & Angy Geerts, 2015. "The paradox of the distribution of luxury brands regarding e-shopping: Cluster analysis and evolution of consumers’ attitudes and behaviors according to their profile and levels of luxury [Le parad," Post-Print hal-01525468, HAL.
• Yongyou Nie & Enci Wang & Qinxin Guo & Junyi Shen, 2017. "Examining Shanghai Consumer Preferences for Electric Vehicles and Their Attributes," Discussion Paper Series DP2017-21, Research Institute for Economics & Business Administration, Kobe University.
• Caroline Lancelot Miltgen & Jörg Henseler & Carsten Gelhard & Aleš Popovič, 2016. "Introducing new products that affect consumer privacy: A mediation model," Post-Print hal-01528464, HAL.
• Philippe Jean-Pierre & David Perrain, 2016. "France, tourism," Post-Print hal-01484933, HAL.
• Vincent Boyer & Lucile Chartain & Leïla Damak & Pascale Ertus & Florence Gourlay & Claire Mahéo & Clément Marinos & Christine Bougeard-Delfosse, 2017. "L’opportunité d’un label « Bretagne Sud » : Entre reconnaissance par les acteurs et nécessité d’incertitude," Post-Print hal-01587818, HAL.