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Strengthening of Micro Business Innovation

Author

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  • Tjiptogoro Dinarjo Sohari

    (Assistant Professor of Mercu Buana University, Indonesia Author-2-Name: Iffah Budiningsih Author-2-Workplace-Name: Assistant Professor of Asyafi'iyah Islam University, Indonesia Author-3-Name: Alvita Sari Author-3-Workplace-Name: Lecturer of Mercu Buana University, Indonesia Author-4-Name: Author-4-Workplace-Name: Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

Objective - The objective of this study is to produce a model for strengthening micro-businesses innovation through strengthening character and leadership.Methodology/Technique - The method employed in this is explanatory quantitative, multiple regression analysis with SPSS. This is a case study of micro-businesses actors in around Mercu Buana University Campus, Jakarta. The target population is 50 business units and the sample is 49 business units.Findings - The results show that character and leadership simultance have a positive and strong influence as an instrument to strengthen innovation. Further, the correlation between character and leadership simultance and innovation is 0,832; character and leadership simultance 'cannot be ignored' as an instrument to strengthen innovation. Further, innovation can be predicted by character and leadership simultance using a multiple regression model of Y = 0,529 + 0,275 X1 + 0.473 X2.Novelty - The contribution of character and leadership simultance towards innovation is 69%. The remaining 31% is influenced by factors not considered in this paper.Type of Paper - Empirical.

Suggested Citation

  • Tjiptogoro Dinarjo Sohari, 2019. "Strengthening of Micro Business Innovation," GATR Journals jber178, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:jber178
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    References listed on IDEAS

    as
    1. Tjiptogoro Dinarjo Soehari & Iffah Budiningsih & Umi Kawiryani Tjiptoningsih & Rosita Komala Hanum, 2018. "The Determinant Factors of Strategic Fraud," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 3), pages 455-469.
    2. Tjiptogoro Dinarjo Soehari, 2018. "The Strategic Role of Management of Human Resources to Prevent Corruption," GATR Journals jber156, Global Academy of Training and Research (GATR) Enterprise.
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    Cited by:

    1. Iffah Budiningsih & Tjiptogoro Dinarjo Soehari & Akhmad Tarmizi, 2021. "Early Strengthening of Dominant Entrepreneurial Characters to Reach the Second Career Opportunity of Being Entrepreneurs," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 11(5), pages 250-258, May.

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      More about this item

      Keywords

      Entrepreneurship; Microenterprise; Innovation; Character; Leadership.;
      All these keywords.

      JEL classification:

      • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration
      • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
      • M19 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Other

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