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Tapping the Power of Social Media on Innovation Performance

Author

Listed:
  • Shan Shan The

    (School of Management, Universiti Sains Malaysia, Malaysia Author-2-Name: Daisy Mui Hung Kee Author-2-Workplace-Name: School of Management, Universiti Sains Malaysia, Malaysia Author-3-Name: Munazza Zahra Author-3-Workplace-Name: School of Management, Universiti Sains Malaysia, Malaysia Author-4-Name: Gadi Dung Paul Author-4-Workplace-Name: School of Management, Universiti Sains Malaysia, Malaysia Author-5-Name: Author-5-Workplace-Name: Author-6-Name: Author-6-Workplace-Name: Author-7-Name: Author-7-Workplace-Name: Author-8-Name: Author-8-Workplace-Name:)

Abstract

Objective - This study investigates the relationship between social media and innovation performance among SMEs in Malaysia. This study also extends social media literature by investigating the underlying mechanism of open innovation in the relationship between social media and innovation performance. Methodology/Technique - A questionnaire was used to collect data from the respondents. A total of 173 samples from data collection were then used to test the hypotheses by using the SPSS and SmartPLS software. Finding - The result has revealed that social media has a significant effect on innovation performance. Besides, outbound innovation is also found to mediate the relationship between social media and innovation performance. Novelty - This study contributes to the literature on social media and innovation by providing new evidence regarding outbound innovation impact on performance among SMEs. It also provides a great idea of social media's importance to SME managers in improving innovation performance in an organization. Type of Paper - Empirical.

Suggested Citation

  • Shan Shan The, 2021. "Tapping the Power of Social Media on Innovation Performance," GATR Journals gjbssr592, Global Academy of Training and Research (GATR) Enterprise.
    • Handle: RePEc:gtr:gatrjs:gjbssr592
    DOI: https://doi.org/10.35609/gjbssr.2021.9.2(4)
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    References listed on IDEAS

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    1. Jeffrey G. Covin & Danny Miller, 2014. "International Entrepreneurial Orientation: Conceptual Considerations, Research Themes, Measurement Issues, and Future Research Directions," Entrepreneurship Theory and Practice, , vol. 38(1), pages 11-44, January.
    2. Shan Shan Teh, 2019. "The Readiness of Small and Medium Enterprises for the Industrial Revolution 4.0," GATR Journals gjbssr548, Global Academy of Training and Research (GATR) Enterprise.
    3. Shan Shan Teh & Daisy Mui Hung Kee, 2021. "Social media and open innovation: implication for innovation performance among SMEs in Malaysia," International Journal of Business and Globalisation, Inderscience Enterprises Ltd, vol. 28(1/2), pages 38-47.
    4. Pedro Soto-Acosta & Simona Popa & Daniel Palacios-Marqués, 2017. "Social web knowledge sharing and innovation performance in knowledge-intensive manufacturing SMEs," The Journal of Technology Transfer, Springer, vol. 42(2), pages 425-440, April.
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    More about this item

    Keywords

    Social Media; Innovation Performance; Open Innovation; Smes; Malaysia;
    All these keywords.

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