Production planning under dynamic product environment: a multi-objective goal programming approach

Production planning is a complicated task that requires cooperation among multiple functional units in any organization. In order to design an efficient production planning system, a good understanding of the environment in terms of customers, products and manufacturing processes is a must. Although such planning exists in the company, it is often incorrectly structured due to the presence of multiple conflicting objectives. The primary difficulty in modern decision analysis is the treatment of multiple conflicting objectives. A formal decision analysis that is capable of handling multiple conflicting goals through the use of priorities may be a new frontier of management science. The objective of this study is to develop a multi objective goal programming (MOGP) model to a real-life manufacturing situation to show the trade-off between different some times conflicting goals concerning customer, product and manufacturing of production planning environment. For illustration, two independent goal priority structures have been considered. The insights gained from the experimentation with the two goal priority structures will guide and assist the decision maker for achieving the organizational goals for optimum utilization of resources in improving companies competitiveness. The MOGP results of the study are of very useful to various functional areas of the selected case organization for routine planning and scheduling. Some of the specific decision making situations in this context are: (i). the expected quality costs and production costs under identified product scenarios, (ii).under and over utilization of crucial machine at different combinations of production volumes, and (iii). the achievement of sales revenue goal at different production volume combinations. The ease of use and interpretation make the proposed MOGP model a powerful communication tool between top and bottom level managers while converting the strategic level objectives into concrete tactical and operational level plans.