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Product Turnover and the Cost of Living Index: Quality vs. Fashion Effects

Author

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  • Kozo Ueda
  • Kota Watanabe
  • Tsutomu Watanabe

Abstract

This paper evaluates the effects of product turnover on a welfare-based cost-of-living index. We first present some facts about price and quantity changes over the product cycle employing scanner data for Japan for the years 1988-2013, which cover the deflationary period that started in the mid-1990s. We then develop a new methodology to decompose price changes at the time of product turnover into those due to the quality effect and those due to the fashion effect (i.e., the higher demand for products that are new). Our main findings are as follows: (1) the price and quantity of a new product tend to be higher than those of its predecessor at its exit from the market, implying that firms use new products as an opportunity to take back the price decline that occurred during the life of its predecessor under deflation; (2) a considerable fashion effect exists for the entire sample period, while the quality effect is declining over time; and (3) the discrepancy between the cost-of-living index estimated based on our methodology and the price index constructed only from a matched sample is not large.

Suggested Citation

  • Kozo Ueda & Kota Watanabe & Tsutomu Watanabe, 2018. "Product Turnover and the Cost of Living Index: Quality vs. Fashion Effects," Globalization Institute Working Papers 337, Federal Reserve Bank of Dallas.
    • Handle: RePEc:fip:feddgw:337
    DOI: 10.24149/gwp337
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    References listed on IDEAS

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    Cited by:

    1. Kozo Ueda & Kota Watanabe & Tsutomu Watanabe, 2021. "Household Inventory, Temporary Sales, and Price Indices," CARF F-Series CARF-F-520, Center for Advanced Research in Finance, Faculty of Economics, The University of Tokyo.
    2. Takahashi, Shuhei, 2021. "The uniqueness of steady-state equilibrium under state-dependent pricing: The case of deflation," Economics Letters, Elsevier, vol. 209(C).
    3. Kozo Ueda & Kota Watanabe & Tsutomu Watanabe, 2020. "Consumer Inventory and the Cost of Living Index: Theory and Some Evidence from Japan," Working Papers on Central Bank Communication 025, University of Tokyo, Graduate School of Economics.

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    More about this item

    JEL classification:

    • C43 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods: Special Topics - - - Index Numbers and Aggregation
    • E31 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Price Level; Inflation; Deflation
    • E32 - Macroeconomics and Monetary Economics - - Prices, Business Fluctuations, and Cycles - - - Business Fluctuations; Cycles
    • O31 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - Innovation and Invention: Processes and Incentives

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