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Les publications françaises en marketing depuis 20 ans : état des lieux et éléments de réflexion pour l’évaluation des enseignants-chercheurs

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  • Sébastien Soulez

Abstract

La communauté des enseignants-chercheurs (E-C) en Sciences de Gestion s’interroge aujourd’hui sur les critères les mieux à même d’évaluer son travail équitablement. Très peu de données chiffrées sont cependant disponibles concernant la production des E-C, en particulier en marketing. Cet article montre qu’un tiers des E-C universitaires n’a jamais publié d’article dans RAM ou DM, alors que plus de 40% d’entre eux ont déjà publié plusieurs articles dans ces revues. Deux cycles de vie en termes de publication sont également mis en lumière ainsi que cinq profils de publiants. Enfin, les résultats sur les revues classées A+ montrent les difficultés qu’ont les chercheurs français à publier dans ces revues d’excellence depuis 1990. Ces résultats permettent une discussion centrée sur l’évaluation des E-C.

Suggested Citation

  • Sébastien Soulez, 2011. "Les publications françaises en marketing depuis 20 ans : état des lieux et éléments de réflexion pour l’évaluation des enseignants-chercheurs," Cahiers du CEREFIGE 1115, CEREFIGE (Centre Europeen de Recherche en Economie Financiere et Gestion des Entreprises), Universite de Lorraine, revised 2011.
    • Handle: RePEc:fie:wpaper:1115
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    References listed on IDEAS

    as
    1. Lise Gastaldi & Patrick Gilbert, 2006. "Transformations du travail de recherche et GRH des chercheurs," Post-Print hal-00263148, HAL.
    2. Bernard Raffournier & Alain Schatt, 2010. "Is European Accounting Research Fairly Reflected in Academic Journals? An Investigation of Possible Non-mainstream and Language Barrier Biases," European Accounting Review, Taylor & Francis Journals, vol. 19(1), pages 161-190.
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    4. Lise Gastaldi & Patrick Gilbert, 2006. "Transformations du travail de recherche et GRH des chercheurs," Post-Print hal-00263116, HAL.
    Full references (including those not matched with items on IDEAS)

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