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Payment Choice, Image Motivation and Contributions to Charity: Evidence from a Field Experiment

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  • Adriaan Soetevent

Abstract

This paper examines the impact of payment choice on charitable giving with a door-to-door fund-raising field experiment. Respondents can donate cash only, use debit only, or have both options. Cash donations have lower visibility vis-a-vis solicitors than debit card donations. When debit replaces cash, participation drops by 87 percent. Conditional on participation, donors in the Debit-only treatment give more than donors in Cash-only. In Cash&Debit, almost all donors prefer cash; participation decreases compared to Cash-only. Physical attractiveness of both female and male solicitors increases contributions. Solicitor self-confidence has a negative impact.

Suggested Citation

  • Adriaan Soetevent, 2025. "Payment Choice, Image Motivation and Contributions to Charity: Evidence from a Field Experiment," Natural Field Experiments 00811, The Field Experiments Website.
    • Handle: RePEc:feb:natura:00811
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